Getting into the Entrepreneurial Mindset with Laura Roeder

Have you been thinking about starting your own business? Do you have an entrepreneurial mindset?

Are you ready to take the leap to quit your day job?

Starting a new business seems like a big, scary decision to make, but it doesn’t have to be.

Just ask Laura Roeder, who did just that. She quit her full-time job to branch out on her own.

Today’s show features Laura’s story of how she left her full-time job to chase her dream of working for herself, building her business, and doing exactly what she wanted to do with her career (without waiting the long 10-years that’s usually required to climb to the top of an organization).

In the podcast, Laura discusses some of her biggest takeaways from quitting her full-time job to starting and growing her business, and how she keeps herself and her business relevant in the ever-evolving digital world.

Listen here!

WHAT YOU WILL LEARN
  • How getting used to not only the idea of rejection, but also the actual getting rejected part of pitching your product or service to potential clients will help you thrive as an entrepreneur
  • Being realistic about the work you do and understanding that what you put in today is exactly what is going to happen for you tomorrow, or a week from today, or even a month from today…but “you reap what you sow”
  • The benefits of thinking about the worst case scenario when you decide to take the leap in starting your own business
    • Why walking through the possibilities of what could “go wrong” and coming up with a back-up plan is always a great idea…
  • Why you should silence the thoughts of comparison to other start-ups you hear about and go out and meet local business owners and get their advice because they know what it takes to start a business – not every start-up is a glitzy story

ABOUT LAURA ROEDER

Laura Roeder is the CEO and Founder of the social media software company, Meet Edgar – a social media automation and re-purposing tool for businesses.

Laura’s evolving career story starts out by graduating college and taking a job at an ad agency as a designer. Shortly after taking the job, she realized that she had so many more interests than just designing ads and wanted to be involved in the bigger strategy of marketing and branding, with the ability to continue designing.

She weighed her options of continuing at the ad agency as an account executive where she would have to put her 10-years in at the agency to do the work that she really wanted to do, or she could just start her own company and have the ability to do everything she wanted to do right away.

After her light bulb moment, she quit her job and went into business for herself and hasn’t looked back since!

RELEVANT LINKS AND RESOURCES

Check out Laura’s work at her website: Roeder Studios and MeetEdgar

Follow Laura on Facebook

Connect with Laura on Linkedin

Follow Laura on Twitter: @lkr

GET IN TOUCH WITH US!

Email:  Scott@happentoyourcareer.com

Twitter: @htycbiz and @scottabarlow 

Follow us on Facebook

Come join us over on Facebook in our Work You Love OneStop group!

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 WANT HELP FINDING THE WORK THAT FITS YOU?

If you’re ready to take the leap and transition out of your current career but aren’t sure what your next career move is, check out our free 8-day course to “Figure Out What Fits.”

For helping finding YOUR signature strengths, enroll in our FREE 8-day video course at figureitout.co!

Breaking Down the Difficulties of Career Change with Lisa Lewis

Are you exhausted and burnt out from your current job that you can ‘t even think about what it is going to take to start changing careers?

It’s time to re-calibrate your mindset to make that career change to something you enjoy (finally!).

Two keywords: Space and Margin.

In today’s episode our career coach, Lisa Lewis, drops in to share why it’s important to create time and space for you to visualize and design your next career.

From there, you will be able to layout what you have in front of you to begin making those marginal decisions to get you to your next career. Don’t over-think…small steps is the goal.

Listen in as Lisa also discusses some of the realistic, potential positive and negative outcomes if you decide to invite your current employer to discuss your thoughts of changing careers.

WHAT YOU WILL LEARN ABOUT CHANGING CAREERS
  • How to get clear on what you have in front of you (financially) to build a road map to get to your next career move
  • Why taking the time to figure out what you want by creating a vision will add to your inspiration to keep you from burning out through your career change process
  • How setting strong boundaries with your current work situation is just as important in the transition process to your next career to help you get re-energized and keep you from burn-out in order to take those baby-steps in exploring your possibilities
  • How to propose your career change to your current employer

The more that you can re-calibrate your mindset to instead of look for either/ or situations and answers, but to look for inclusive answers of. ‘Let me open up my creativity and my, sort of, radar in the world for roles where I can get more of the types of activities and the types of strengths usage and development that I love AND make enough money to be able to continue on my life at the level of happiness and the level of living that I want… I think just that mindset shift can be hugely powerful and open up all kinds of interesting possibilities that couldn’t possibly be on your radar if you think about the world in this binary, either/or, black or white kind of way.

Lisa Lewis

If you want to learn more about our career coaching and other services, head on over to our career coaching page.

Lisa Lewis 0:01
How much do you know about what that job and what that world is like on a day to day basis? Because the idea of getting to do the work versus the type of tasks and the type of skills that successful execution will then make you really successful in that role. This can be really different.

Introduction 0:26
This is the Happen To Your Career podcast, with Scott Anthony Barlow. We help you stop doing work that doesn't fit you, figure out what it does and make it happen. We help you define the work that's unapologetically you, and then go get it. If you're ready to make a change, keep listening. Here's Scott. Here's Scott. Here's Scott.

Scott Anthony Barlow 00:50
Hey, this is Scott Anthony Barlow, and welcome back to Happen To Your Career. We have a pretty exciting episode for today, and I have with me back on the show for time number three, believe it or not, we've only had so many guests make a third appearance and back by popular demand. She's more popular than me on this podcast and I am mostly excited about that, a little bit jealous, but mostly excited. I want to welcome back to the show to talk about, how to make really difficult career changes? Lisa Lewis, how are you doing?

Lisa Lewis 01:32
Hey, Scott, and hello to the HTYC family and also I'm definitely not more popular than you are, for the record. One of these days I'm gonna get to podcast interview you and ask you about all sorts of random questions that I'm sure everybody wants to know, including bragging about your kids. So get excited.

Scott Anthony Barlow 01:52
I don't think we have enough podcasts digital recording real for that. So by that just go hours and hours and hours, at least.

Lisa Lewis 02:02
Only one way to find out.

Lisa Lewis 02:03
How cool.

Scott Anthony Barlow 02:03
Only one way to find out. Okay, we will do that episode. You and I have been talking about that for a while like, "when are we gonna do something..." Okay, we'll make it happen because that's what we do around here, make stuff happen. So you have though, in all seriousness, you have the most downloaded episode at this point. Your first one, episode 147. By the way, if you haven't heard Lisa before, go back listen to Episode 147. It's a good one. It is following the breadcrumbs to your dream career. Very, very awesome. And we're back. We're back for more. So...

Scott Anthony Barlow 02:07
Did you know that?

Lisa Lewis 02:11
It's just really fun. I didn't know that. It's just I, you know, like the reason we do what we do is to be helpful and to get people in motion. So that's just super cool news. Thanks.

Scott Anthony Barlow 02:55
Yeah, you're welcome. Drop that good news on you, as we're recording for pure reaction. Okay, so today, our task is to help people understand why these difficult career changes are so difficult. Well, maybe not exactly like that, because that we don't want to show them where the water while they're drowning. But instead, we want to help people understand the reasons behind why difficult career changes can be so difficult. And once you understand that, some easier ways to go about it and how to actually make the change. So that's a lot to ask. I mean, we could spend, what? 17 or 19 or 147 hours on just those topics, but I want to pick out some of the most or the biggest reasons why career change is difficult in the first place. So that we can help people understand what's going on behind the scenes, the stuff that they don't see those forces that are at work, if you will, and then help them understand what to actually do about it. Sound good?

Lisa Lewis 04:01
Yeah, it's a big agenda, but I'm excited.

Scott Anthony Barlow 04:04
Okay, all right, we're gonna do this. If we, let's take a couple examples here because we get so many people and in fact, oh my goodness, we've had, like 2500 people added to the Happen To Your Career family in like the last 10 days, which is...

Lisa Lewis 04:25
That's amazing.

Scott Anthony Barlow 04:26
Nutty.

Lisa Lewis 04:27
High new family members. That's so cool.

Scott Anthony Barlow 04:30
Yeah, that blows me away. I'm super, super excited about that. We've got lots of new people that need our help. So, no pressure or anything, right. Yeah. The... let's take a couple of examples because I've been emailing and talking to some of these people. And I wanna make this really, really relevant here. So one of the biggest things that I've seen again and again, is people that are really, really struggling to figure out, "how to go from one type of career to something completely different when they don't necessarily know exactly what that looks like." They don't necessarily know exactly what they want to be doing. They've got some ideas of what's not so exciting about their current situation, right. But they're not necessarily sure what they would like to do and how they want to spend their time differently. So, have you heard of that problem before, Lisa?

Lisa Lewis 05:31
Yeah. Oh, all the time. And I mean, I feel like I was facing that same problem when I was thinking about my own career change. I knew I didn't want to do digital marketing, and I said, I'm gonna go become a mental health therapist. And the first thought that sort of comes to mind whenever I hear about this sort of hard left career pivot with folks that I'm working with, the first question that always pops up for me is, "how much do you know about what that job and what that world is like on a day to day basis?" Because the idea of getting to do the work versus the type of tasks and the type of skills that successful execution will then make you really successful in that role. Those can be really different.

Scott Anthony Barlow 06:27
Really, really and even.... and that's a great point too, because when you, I don't know, mental health therapist, that is probably more similar from one organization to another than some other types of jobs even. But still, you know, any job that you take, like if you are a digital marketer, let's say, you know that looks completely different, you might be doing coordination and, I don't know, putting up blog posts on one company. And then if you're in a completely different company, it might be still even more difficult. So it compounds knowing what it's going to be like with this dynamic sort of moving target type thing that happens when you go from company to company when it's based just on that job title in the first place, right?

Lisa Lewis 07:24
Oh, yeah, yeah, falling in love with a title I think can be a risk factor. And if you're getting really excited or enthused about a specific title, or a specific sort of new career that maybe you know somebody who does, but you haven't necessarily gotten any hands on experience doing yourself through volunteering, internships, apprenticing, shadowing, anything like that. My first thought is, it's gonna make your transition to that career so much easier if you can put some sort of relevant experience on your resume. So why not take a peek for opportunities to give it a test drive and see what it's like to be in that world, you know, whether you get your hands on or not, because that'll give you a much much better sense of you know, since there is no such thing as a completely perfect, you know, unicorns and rainbows job every single hour of every single day, it'll give you a sense of what some of the ups and downs are, and see if it's the type of thing where you're not going to mind the downs because the ups are so good and they're so aligned with who you are and what your gifts are.

Scott Anthony Barlow 08:34
I get stuck on unicorns and rainbows. Jack, we talked about unicorns and rainbows on the podcast, now I can't do it later we've already checked that off. Disappointing. Steal my thunder. I see how you are. This is why you have the most downloaded episode.

Lisa Lewis 08:53
You know, I think though that like the dream of having the unicorns and rainbows career can be really seductive, like really intriguing and entrancing and can almost pull you away from recognizing or acknowledging any of the other good things or any of the other things that you like in your current job, which then can make it even harder to know if you're jumping when you're making a career change into something else that's going to fit you or if you have a sort of walk so far away from the sort of things that you like and that you're good at, in past roles, that you're almost losing the sense of self in pursuit of the rainbow unicorn, sort of utopia dream.

Scott Anthony Barlow 09:42
So that's really interesting. And I have seen that happen again and again and again. I was just on a call the other day with a somebody who pretty badly needed our help and she was saying the exact same thing. She's it was talking about her current role, and, you know, she gets fairly well paid. And she also enjoys a lot of aspects of it, but really had this kind of overwhelming feeling that she wanted something more and there could be something much better for her out there. So it's sort of these nagging forces from both sides. And she was trying to decide, hey, do I just have grass is greener syndrome or whatever you want to call that, right? Unicorns and rainbows syndrome. Unicorn and rainbow syndrome, like you, I don't know something, rainbows... URBS? I don't know, something like that. We're gonna make up a term. But I think that, that's real because people have this sort of, "should I stay or should I go conundrum" and is it going to be any better if I go? So how do you think about that?

Lisa Lewis 10:59
Well, the way I start thinking about that is trying to ground yourself in what you know to be true about yourself. So even backing up to the job that you're currently in, or the job you're most recently in, there was a reason that was appealing and interesting to you. So I would say, dig back into what the things were about the job that initially spoke to you. Was it opportunities to get to manage and grow a team? Was it that you were going to have a lot of autonomy, that you were going to have a lot of access to the numbers and the data? And think about those different data points, those different sort of hints at what speaks to you and to who you at least were at that point. And you can do this sort of realignment reevaluation of based on who you are now, skills and strengths that you have and your values and the way you want to live your life. Do those things still appeal to you? And if so, let's not throw the baby out with the bathwater and abandon everything and just make a jump into another role because you're currently overworked, underpaid, too stressed, burnt out whatever it is, but tap back into the things that sustain you and fulfill you and fill you up and see how you can sniff around to find those in a next opportunity. And I want to say something because you just mentioned, you know, somebody can be in a fairly high paying position and feel a lot of stress and strain and pain there. And I think that the golden handcuffs syndrome or the golden handcuffs mindset, can make career change really, really hard for folks, especially for top performers. Because there's this secret little pervasive lie that we tell ourselves, which is that, if I make a career change, there's no way I will ever make this much money ever again. Therefore, I have to stay in this role, even though I hate it, because I have a standard of living that requires this much money. And I think I mean, I'm sure you can speak to this too. But what I've found is that the more that you can recalibrate your mindset, to instead of look for either/or situations and answers, but to look for inclusive answers of, let me open up my creativity and my sort of radar in the world for roles where I can get more of the types of activities and the types of strength, usage and development that I love, and make enough money to be able to continue on my life at the level of happiness and the level of living that I want. I think just that mindset shift can be hugely powerful and open up all kinds of interesting possibilities that couldn't possibly be on your radar, if you think about the world in this binary, either or black or white kind of way.

Scott Anthony Barlow 14:19
That's really interesting. And I absolutely love that line of thinking. Actually, even if you go way back to when we had Dan Miller, on the podcast, it's been quite a while it's been like, three plus years at this point. But he talked about and thinking, as opposed to or thinking, you know, I don't like A or B decisions. A or B, decisions suck. I like A and B decisions. Those are so much better. How do we do that? And I think that's a lot of what you're talking about. But one of the things that I absolutely love from that is when you start thinking in that regard, that line, that, whatever you'd like to call it. As soon as you start asking the questions of, how do I get both? How could we make that happen? Ding, ding, ding, ding. Then you can actually start working backwards and you can start filling in steps to be able to see how can we do both. Or even if you're not quite that far along and say, okay, well, what are the possibilities? How could that actually be possible? So here's a great example too, we've got, I'm not going to tell her entire situation but mentioned her name Jenny, in our career change boot camp, and Jenny was and has been for a long time in a field where she is not rewarded for some of her natural strengths and inclinations. And I'm trying to not share too much about her situation, but I think she's got a really really interesting story and she's just recently made some huge headway. Anyhow, so she... she's very much a people person, very much a collaborator and she's in this role where it doesn't require collaboration and in fact, those natural strengths of being around people and implement interact and build relationships with people and doing so very effortlessly. They are not rewarded in the sector that she's in. They're probably even discouraged, I would probably say that, it's just they don't place value on them where she's at. And small wonder, it feels like those are... it feels like, you know, it's a bad fit for a job, shocking surprise there, right? No rainbows, no butterflies, no unicorns, do not pass go, do not collect $200. So she's had a really really, really difficult time seeing how this stuff could be valuable in another industry, another sector, another organization, another company, whatever it is, and that was part of her hang up for a very, very, very long time. And also couldn't see some of the, even if she could get there, couldn't see some of the steps in between. So really, really, really proud of her because just recently, in order for her to be able to do some of that exploring, like you're talking about, and being able to begin testing, if you will, in new industries and new sectors, she went and had a conversation with her boss about transitioning out and did so in a way where it was very much a partnership and like she's not gonna walk out of the building and anything else but she had to be able to see how she could have an AMX solution as opposed to our solution long before she was able to even consider doing that and making it a realistic possibility. So, paves the way.

Lisa Lewis 17:58
About that. Yeah, oh, absolutely. And something else actually that I think is worth mentioning is, you just gave an example of somebody who's thinking about career change, and who brought their boss into the conversation. And I think if you are in a position to be able to bring your current employer into the conversation at all about a potential career change, it is definitely worth at least considering and at least exploring. And I say this because one of the biggest things that I hear from folks about a reason they can't make a career change is because they are exhausted, like burnt out, feel like they're working all the time, don't have a spare second to even think about themselves. And that is a really hard place to make any sort of change from especially a strategic and thoughtful change, you know, it's a good place to put in your two weeks notice without having anything else lined up place. But like we would not encourage that for any of the HTYCers, you know, unless your situation is really dire, and that's the best thing for you to do for your mental health.

Scott Anthony Barlow 19:07
Or if you've got enough runway and built enough savings, and you have created that pathway for yourself to be able to have additional options.

Lisa Lewis 19:15
Yeah, oh, yeah, well, we should talk about transition planning in a second. But what I wanted to say there is that if you are exhausted and burnt out with your current job, then I would so encourage you to start drawing some really strong boundaries with your work for two reasons. One, because you got to get a little bit more margin in life, to be able to make this career change exploration a priority. And to feel like you have this space to start dreaming and start creating this vision of what you could move into and get yourself just re energized enough to take that one next baby step to explore. But the other reason is, if you're feeling burnt out and in a terrible spot, you know, even if you don't end up making a career transition for two or three or four months from this very moment, wouldn't it be nice to get yourself a little extra breathing room and a little bit extra, you know, a mental health, mental piece. And just having that first conversation with your boss to say, this is not working for me right now, this is not sustainable. How can we find a way to make this sustainable? And then start to crack the door open to have some other conversations. Because, wouldn't it be cool if you were able to get a little bit more fulfillment and excitement out of your job just by being able to have an agreement that you can limit it to 40 hours a week? Or if you have a conversation with your boss to say, "hey, I really need these boundaries." And your boss says, "we can't really make that happen." Then it's going to be no surprise to anybody when you say, "I would like to make a transition to a different department, or I'm putting in my notice and going on to something else." But you've given your boss and your employer at least the benefit of the doubt and at least one opportunity to try to make things better for you. Because sometimes folks are silently suffering, and silently working 60 hour weeks that their bosses don't necessarily see or acknowledge. And if you can bring that to light with folks, you can sometimes make these quick marginal improvements that will give you so much more space and breathing room and freedom, you know, even if you do ultimately end up making your career change in a month or two anyways, I think if there's any opportunity to immediately make things better on you and a mental health sense, you should definitely do it.

21:51
I was sure that I needed to make changes in my career, but there was so many options that I was stuck.

Joshua Rivers 21:57
Cindy is a chief financial officer for a small nonprofit in Fresno, California, while completing the exercises, she made a discovery.

22:07
I knew by myself in advance was, I need to look for improvements. I need to make those improvements. And then also know, I don't do maintenance. What I didn't know, there was an underlying theme between the two. The reason you need to make the improvements is because I work hard not to get bored. It was apparent to me.

Joshua Rivers 22:27
However, it seems that the she was the last one to find out.

22:31
I took my shiny new discovery to my family. And we were happy to validate. Yeah, that's the reason that they thought I did these things. Without the exercises and the figured out eight day course, I would remain blind to a clarifying truth that everyone else thought that I already knew. And therefore they were talking about it. I'm now concentrating on work in consulting industry. There will be project base so I can complete things and move on to the next thing, alleviating a boredom.

Joshua Rivers 23:01
The HTYC eight day figure it out course helps Cindy realize something that was obvious to everyone but her. What could it do to help you discover so that you can make an impactful change for your life and career? To take the course for yourself, text HTYC to 38470 that's HTYC to 38470 or just simply go to figureitout.co that's figureitout.co.

Scott Anthony Barlow 23:36
Okay, so we're talking about like, what makes career change difficult in the first place. And that is absolutely one of the things if you're exhausted, burnt out just like you're talking about Lisa, then you're not going to, you call that margin and I absolutely love that, you're not going to have the margin to be able to get happily even the space to get to know yourself enough and figure out what the next step can look like. So almost the precursor to doing any of the difficult work to understand what would be a great career change for you, or to have the time and space to actually make that change, you have to create your own margin. And most people are doing exactly what you described, where they're wandering around and kind of bumping into stuff just because they're so tired, so burnt out, so exhausted, and that's not obviously a good place to be. And when we're talking about really a major life change that for most people some, you know, take someplace between two and six or seven, nine months, in some cases, because that's what this is making, not just making a career change, but making a career change to work that you are enjoying and is for you. Then that is, it requires getting some space and getting some margin. Okay, so let me pause and say most people are kind of afraid to have that conversation. So let's talk about that for just a second here. First of all, what is that... what are the possibilities? And what that conversation can get them in terms of margin or different type of immediate quality of life? And then what are the things that people get scared about? And what are the realistic potential negatives? Let's break it down to those couple of sections.

Lisa Lewis 25:21
Sure. Well, and especially with your background in HR, I'd love to hear you fill in with your thoughts here too. But, so to start with, what are some of the potential positive outcomes of having that kind of conversation? I think positive outcome number one is that, you remember that you have some power, and you have some choice. And at the end of the day, whatever current work situation you are in, you probably have at least a little bit of opportunity to make a change or an improvement or an upgrade. And, you know, some of the ways that, that could play out is you might be able to get flexibility on the hours that you come into the office, you know, maybe you have core hours, and you only need to be in the office from 10am to 3pm. Maybe you get the opportunity to work from home, and that eases some of the burden on you because your commutes tough, or you've got to go pick up your kids from daycare, maybe you get the opportunity to fully work remotely, you know, you could get the chance to change responsibilities and take on something new and even be able to start testing out that career change in your current job by taking on a new cross departmental project. And, you know, once a company has you as an employee, 99% of the time, they don't want to lose you, they've made an investment in you, they think that you are smart and talented and worthwhile and you'd help them grow the business. But if you're seeing ways to grow the business, in ways that will also grow your happiness, then I think you owe it both to yourself and to the company to say, "Hey, here's what I'd like to do." And Scott, I think you have a beautiful story about how you were able to do this with your last boss and able to show how actually working from home, made you able to be more productive, made you a higher output higher caliber employee for them, but also got you some desperately needed margin and flexibility in your own life.

Scott Anthony Barlow 27:27
Oh, yeah. This, I mean, people start from one of two places here. So you're either starting from you already have a good relationship, and they view you as a high performer and everything and that's what's going to allow you to go have that type of conversation in the first place. However, on the flip side, if you are struggling and, you know, you suspect they know who you're struggling to, then it's maybe even more important that you go and have that conversation and ask for help. So, on the struggling side, that conversation can be as simple as, look I have been really struggling with these pieces of the job, I want your help to figure out how I can do these much, much, much better, because I'm probably doing things that are making it harder. And I could really use your partnership on this. And that can be as simple as that conversation even though I know people are scared to have that because feel like they're admitting failure to some degree, but actually what you're doing is getting your boss's support to actually turn it into a really great situation so that then you can have an additional type of conversation later, which that piece that you're referring to Lisa. I went, I already had a great relationship with my boss and they felt really, really good about me as an employee. They wanted to keep me, I knew all of that already. And I had intentionally built that. But I went to them and said, "look, I am wanting to do something else. And I am really excited about that. But I also want to make sure that everything is really well taken care of here." And that's what eventually led me to start this business. But even before that, went to them and negotiated a little bit of flexibility and time and it started out with actually just one day a week being able to, actually one thing is one day every other week. Yeah, one day every other week, being able to work from home. And I just went in and presented a business case for it. And when I say a business case, I'm just talking about like, how is it going to be good for them? Like, forget me, push me out of the equation for a second and say, what are they going to get out of this deal? And why would they want to even consider it? And it was really simple things like, hey, this is going to make me so much more productive. Here's what I've already measured. On an average day, out of the 10 hours a day that I'm spending at the office or nine hours a day that I'm spending at the office, then four of that four to five of those hours are taken up by people just dropping by my office to have conversation. And as much fun as that is, and as much as I enjoy that, it's not helping me move these projects along that I know are critical. So that's, where my business case started. And then I just sat down and said, "hey, look, I would love to try this. How could we make this happen? How could we try this out? Could we try it for just, you know, 30 days, see how it goes. If it's not working out, let's discontinue it. If it is working out, then that's fantastic, because that means I'm more productive. Are you willing to do that?" So we tried it for one month, and that's how it started. And it was literally that simple of a conversation, although there was a lot of thought put into how it would be really, really good for my boss and my employer.

Lisa Lewis 31:01
Yeah. Oh, Scott, I love that. And I think one of the biggest takeaways from what you just mentioned is that the more thoughtfulness you put upfront into presenting the business case of how this is beneficial for them, the fewer potential negative ramifications you're exposing yourself to and having that conversation. Because I think you're absolutely right to bring up that, you know, on occasion, you can have this sort of conversation and it can backfire. And your boss can all of a sudden think, you know, is this person trying to take advantage of the system? Do they have one foot out the door? Yada, yada, yada? And I think that those types of reactions tend to come up when you go into that conversation, just underprepared and haven't thought about ways to really show off the business case or why it makes sense for them first, before any acknowledgement of the benefits for you.

Scott Anthony Barlow 31:59
This is really interesting because I really thought we were gonna go on a couple of different ways. And there's so, oh my goodness, there's so many things that cause career change to be difficult, especially when you're looking for work that and looking for a career that actually fits you and that you're excited about doing and everything else. But so much of the what stops people is way back in the just going through and doing the job and all the normal stuff that pops up, I know that before we hit the record button, you were talking about like internal scripts and beliefs and kind of what we tell ourselves and some of those pieces too. And I think that those are really, really critical, but they cause us not to even believe it's possible in the first place. And therefore if we don't believe it's possible, we never are willing to take and act on some of these steps like going and having a really simple conversation with your boss saying, "hey, look, how can we make this better?"

Lisa Lewis 33:04
Yeah. Oh, so true. But the cool thing there is if you are willing to step, put a pinky toe into the water of this type of a conversation with your boss, that is tough, and that requires some courage, then what else are you capable of doing? You know, and it certainly would be the most simple and risk managed way for you to test out a career changes if you can get your current employment, to make that a possibility for you. But if that's not a possibility, and you do your due diligence there, you also know you're capable of doing hard things. You're capable of preparing yourself for that sort of a conversation, which wouldn't be unlike a new business conversation that you would have if you went out as an entrepreneur, or sort of conversation that you're likely going to have with a future employer when you're saying, "I'd love to come work at your organization. Let me talk about all the value that I can bring to what you're trying to do here."

Scott Anthony Barlow 34:07
I couldn't agree more. I was thinking back to what you had said a little bit earlier, and even talking about transition planning and being able to evaluate what the steps look like to get out. But I'm not even sure that, that is valuable here except to say that, to do any of this stuff, I think that part of what you're going to have to do is figure out at least what the light of the end of the tunnel looks like, and I'm not necessarily talking about, look, I'm going to make the, I don't know, I'm going to become a beekeeper and it's going to be awesome, and I can't wait to become a beekeeper and that's what's driving me every single day to be able to make this change, have these hard conversations and everything else. That's not what I'm talking about. Instead, I'm talking about, how can you imagine what a better life could be and the stuff that's most important to you. And then that can help you work backwards, to be able to make some of these steps in the first place and have something to move towards. One of the things that, I can't remember where I've heard it Lisa, but I've seen truth to it again and again and again, like part of what drives progress in any particular area for somebody is, and even motivation people. People talk about motivation, but most people realize that motivation runs out. However, if you've got that light at the end of the tunnel that provides hope, and hope often doesn't have to run out. And that can also add in purpose. And I don't know we can get into one of 15 billion different studies and stuff saying that all those things are good things. But I think you've got to have some of that to be able to get through any of these hard things, because otherwise, why am I going to take the time to go and have that difficult conversation with my boss? Why am I going to push past some of these hard things in my head? Why am I going to take the time to get to know myself in the first place? So what are your thoughts on that, first of all?

Lisa Lewis 36:15
Yes, oh, my goodness, I totally agree. You've got to have hope and you've got to have that vision for what a future life might look like. And I love a quote from Tony Robbins about how, "you don't need motivation, you need inspiration when you're trying to think about doing hard things and big things in your life." Because motivation will come and go and especially if you are in a burnt out situation right now, you probably have no motivation to do anything beyond it, just get yourself out of bed in the morning and you may not even have the motivation to do that. But if you can come up with an inspiration, inspiring vision of what life could look like for you, you know, what that ideal career situation is? That can be the fuel for the fire to keep you moving yourself inch by inch, closer to new possibilities and new frontiers.

Scott Anthony Barlow 37:15
One of the things that we have people do in career change boot camp and actually some of our other programs too, I think is really, really powerful is called visioning. And there's a lot of different forms that this can look like. And I don't know what that sounds like, if you haven't heard of this before, maybe it sounds a little "woowoo" or something along those lines. But all it really is, is just helping to paint yourself a picture of what the future can look like and how you want to spend your time. In our case, we're looking at it as "hey, how do you want to spend your time?" So that can literally be what your ideal day or week looks like. It can also be, you know, looking at five years in the future and not saying oh, I'm working this type of job and it's absolutely fantastic. And I'm eating this type of bagel on my way to work, or whatever else, but instead, the most important pieces of what your life looks like at that time. Because when you do that, and when you can start to vividly imagine that what is really, really, really weird is that you start and begin to make those types of connections for what has to happen in between there. Will you have it all figured out? No, not necessarily. But if you've got that, you know, light at the end of the tunnel, like we're talking about, because that's what this can be, or can help establish, then you can continuously make decisions on a daily basis, even micro decisions that you don't realize that you're making that can move you closer and closer to whatever that vision is that you're talking about. So that's one teeny tiny little trick, you know, that we use with people that we work with that can help, especially when it gets hard. Because we heard establish that difficult career changes are by definition, difficult, right? I mean, have you ever, I don't think I've ever asked you, but have you ever done anything like that, Lisa?

Lisa Lewis 39:18
Scott, I am such a believer in visioning, and figuring out what you really want. And this is actually a very cool time to ask me that question, because I started out my coaching business at the end of 2015. And when I was writing my 2016 goals, I wrote down, I'm going to be working for myself before the end of the year. And could I have told you the path to get from there to where I am now? No. Did I have any idea the twists and turns that it was going to take to figure out how to make that a realistic possibility for me? Oh my goodness, no. But were there secret micro decisions that I must have made along the way that helped me to keep this vision at the forefront of my mind and keep moving towards it even when I didn't realize? Absolutely. And you know, it's gonna happen maybe a couple weeks before the end of the year. But that became a reality for me. And it was because I got super clear on what I wanted, and then sort of subconsciously started setting myself up for that to become my reality.

Scott Anthony Barlow 40:41
That's how it happens though. So that's something that's really really, really difficult to explain to people because it isn't a straight line path, isn't necessarily step one, step two, step three. Now, I think there are, once you've got that vision established, then you can begin to put in, you know, step two, or you figure out what step seven looks like, or whatever else and you start to begin chunking those pieces out, both consciously and unconsciously. But really, what's going on here is kind of the brain's ability to focus on what it deems important versus unimportant. So this is called selection bias. This is the same thing that like, you know, you buy the red Honda or whatever, and all of a sudden the red Honda's are everywhere, right? But when you decide that look, I'm going to be working for myself or I'm going to be making this transition or I'm going to, I don't know, for me three years ago, it was, we're going to spend winters elsewhere. And you know, now we're gonna go spend six weeks and live in Paris and stuff like that for a little while. But you know, when you decide those things, then all of a sudden, you start seeing the how you could do that everywhere, much like the red Honda that pops all up all over the place. Because you've decided and now your brain is filtering in that information versus filtering that out. So it's just getting your natural stuff to work for you rather than against you, which is where it's usually working. So absolutely love that answer. Lisa, for so many different reasons, many more than we have time to talk about here. Okay, so what would be your parting advice to people who are in this place right now where maybe they don't have the margin. They're thinking about this process and realizing that it's, it feels insanely difficult. They are wondering, you know, how do I actually make this change? What does that look like? What is you know, step one? What should they do? Where should they begin?

Lisa Lewis 42:56
Well, I have a two part advice nugget here. Part one is, if this is a question that is resonating with you about trying to figure out what exactly it is that I want and that I think I could have in my next career move, if you have not already, signed up for our eight day mini course, you got to do that. It has so many helpful prompts and ideas and exercises and videos from Scott. And I remember back when I was just first learning about HYTC, I saw all of that and was totally blown away at its ability to help focus your brain on helpful, forward moving and forward looking questions. So if you have not already taken a look at that, you should definitely go do that. But nugget two of advice is, I think the last reason why sometimes these things can feel really big and scary, is some folks don't have 100% crystal clear picture of what their current financial runway looks like. Because I think that the big underlying fear as you're thinking about a career change is, what if I quit my job and don't have anything lined up and then I'm unemployed for six months or something crazy like that? And so what I would say is to help bolster your own faith that you can manage this. Take a look at what's going on with your current bank account and savings, and figure out what sort of financial runway you have in front of you. So what are your current typical monthly living expenses looking like? What savings do you already have in place that could help for you to get by, if heaven forbid, you had this conversation with your boss and it went completely nuclear. And once you have a sense of, oh, I actually have two months living expenses already saved up or even better. Oh, I already have eight month's worth of living expenses saved up that I could tap into if I needed to. It can help for those hard things to feel a little bit less hard, or to feel a little bit easier to tap into the courage and the assuredness that no matter what it's gonna work out for you.

Scott Anthony Barlow 45:13
Most of our episodes on Happen To Your Career often showcase stories of people that have identified and found and taken the steps to get to work that they are absolutely enamored with that matches their strengths and is really what they want in their lives. And if that's something that you're ready to begin taking steps towards, that is awesome. You can actually get on the phone with us and our team, and we can have a conversation to find the very best way that we can help. It's super informal, and we try to understand what your goals are, where you want to go, and what specifically you need our help with. And then we figure out the very best type of help for you, whatever that looks like and sometimes even customize that type of help and then we make happen. It really easy way to schedule a conversation with our team is, just go to scheduleaconversation.com that's scheduleaconversation.com and find a time that works best for you. We'll ask you a few questions as well. And then we'll get you on the phone to figure out how we can get you going to work that you really want to be doing that fits your strengths, that you love and you're enamored with. Hey, I can't wait to hear from you.

Ready for Career Happiness?

What Career Fits You?

Finally figure out what you should be doing for work

Join our 8-day “Mini-Course” to figure it out. It’s free!

Building a Business with Olivia Gamber

Do you want to turn your side business into a full-time career, but don’t know where to start?

Are you ready to hit the ground running with that business idea you have had floating around in your head, but are unsure if you have what it takes to go for it on your own?

Today’s show features Olivia Gamber and her story of how she took her side business and grew it into a full-time business career.

In the podcast, Olivia shares some of her biggest takeaways from growing her business. She discusses everything from how she made the time to focus on building her side business, to becoming a business owner, and to how she was able to validate her business as real way to replace the income she was bringing in from her day job.

Listen here!

ABOUT OLIVIA GAMBER

Olivia is a return guest to the HTYC podcast. When she first came on the show, she had climbed the corporate ladder quickly and was the Manager of Talent and Organizational Development at Taylor Morrison.  There she specialized in everything from strategy development and project management to process improvement and data analytics, she was also in charge of her company’s talent acquisition process from end-to-end! AND…at the time, she had used all of the knowledge and experience she’s gained in her journey to help other young professionals develop and advance their careers with OccupationalOlivia.com, a site all about “Next Level Career Success”!

Fast-forward to today and you’ll find that Olivia has grown what was once a side business to her full-time career. She took Occupational Olivia and partnered up to launch CareerAttraction, a space where high achievers are shown how to take their careers to the next level. At CareerAttraction, they have learned what it takes for you to stand out in this competitive market and get the respect, pay, and fulfillment you deserve.

WHAT YOU WILL LEARN
  • Lessons about the “unmarketed” side of starting your own business – what works and what doesn’t
  • Steps to take to regain control of your own time and invest in your future as a business owner
  • How to measure success of your new business
  • Helpful tips on how to evolve with your new business
  • Best ways to gain knowledge on how to start your own business
RELEVANT LINKS AND RESOURCES

Check out Olivia’s work at her website: Career Attraction

Follow Olivia on Facebook

Connect with Olivia on Linkedin

Follow Olivia on Twitter: @TheOliviaGamber

GET IN TOUCH WITH US!

Email:  Scott@happentoyourcareer.com

Twitter: @htycbiz and @scottabarlow 

Follow us on Facebook

Come join us over on Facebook in our Work You Love OneStop group!

LOVE THE SHOW? SUBSCRIBE TO THE HAPPEN TO YOUR CAREER PODCAST:

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LEAVE US A REVIEW AND HELP US TO REACH MORE FOLKS JUST LIKE YOU AND HELP THEM “HAPPEN” TO THEIR CAREERS!
 WANT HELP FINDING THE WORK THAT FITS YOU?

Are you at a point in your career where you find yourself asking, “Okay, now what?” Click on the link below to check out our FREE 8-day course to “Figure Out What you Really Want for Your Career!”

For helping finding YOUR signature strengths, enroll in our FREE 8-day video course at figureitout.co!

Bridging the Career Change Gap with Scott Anthony Barlow

If you’re asking yourself, “What should I do with my life and career?” then you’re at the right place!

Here at Happen To Your Career the mission has always been to help people reach their career goals by putting in the work to really identify what they want out of life and their career.

The process that we’ve used has proven to help people not only reach their career goals, but it has also helped them truly understand what it is they want out of their careers…leading them to the life that they’ve always envisioned for themselves.

Can you answer the question: “Do you know what is most important to you?

Think about it. Then, think a little harder…

If you aren’t sure what is important to you, from the things that you want to do, to how you spend your time, and to who you want to spend your time with, then you’re missing out on the potential career (and life!) opportunities that are out there for you.

By not knowing the things that are important to you, you are leaving yourself to just accept what opportunities you THINK are available to you right now.

In today’s episode, Scott answers a couple of questions that deal with how to bridge the gap between getting from where you are to where you want to be in your career.

If you’re wondering:

  • What you need to do to get from this job to THAT JOB that you’ve got your heart set on, or
  • How you’re supposed to make a complete career change without the proper education
  • What should I do with my life?

Then, today’s episode is worth a listen.

Check it out!

RELEVANT LINKS AND RESOURCES

Check out our course on how to reverse engineer your career change: “3 Most Important Steps to Making a Career Change”

If you’re looking to connect with us or need help trying to figure out which program will help your particular situation, head on over to our HTYC Help Center

GET IN TOUCH WITH US!

Email:  Scott@happentoyourcareer.com

Twitter: @htycbiz and @scottabarlow 

Follow us on Facebook

Come join us over on Facebook in our Work You Love OneStop group!

LOVE THE SHOW? SUBSCRIBE TO THE HAPPEN TO YOUR CAREER PODCAST:

iTunes Stitcher RSS

LEAVE US A REVIEW AND HELP US TO REACH MORE FOLKS JUST LIKE YOU AND HELP THEM “HAPPEN” TO THEIR CAREERS!
 WANT HELP FINDING THE WORK THAT FITS YOU?

Are you ready to get on track and plan the life and career that you want? Need a little push to get unstuck and figure out where you want to be? Check out our free 8-day course to “Figure Out What Fits.” We’re here to help and keep you motivated on staying on that new path of success!

For helping finding YOUR signature strengths, enroll in our FREE 8-day video course at figureitout.co!

How to Create Career Magic to Get the Life You Want

Discipline and resilience.

Work ethic and attitude.

Meeting new people.

Having new experiences.

These are just some things that will help shape not only the life you want to live, but the career path you continue to go down.

Do you wake up in the morning excited to go to work?

If not, why?

Do you have an answer?

There is no reason to be living a life that doesn’t suit you or make you happy.

The first thing to realize is that things don’t work out unless you make them.

You are the person in charge of your life. Be willing to take risks. Learn to get into the habit of doing the hard things that need to be done to change your path to get you where you want to go in life and in your career.

YOU ARE ONLY ONE DECISION AWAY FROM A WHOLE DIFFERENT LIFE…AND A LOT OF PEOPLE WON’T MAKE THAT DECISION.

LEE COCKERELL

This episode will encourage you to (re)condition yourself to be wired to take risks and live on the edge- to go after the things that you want in your life.

Our guest, Lee Cockerell shares his insight from years of experience learning and growing not only his storied career in the hospitality industry, but also his growth as a person. Lee continues to enlighten people on how their experiences and what they’re wiling to do to make the changes they need to in order to get where they want to go is the guiding light throughout their life and career.

WHAT YOU WILL LEARN
  • The importance of exposure and how making connections and putting yourself out there will attract the experiences you need to advance your career
  • Being willing to take the risks and doing the hard work to have the payoff at the end is always worth it
  • How having resilience, a good attitude, looking professional, and behaving like the job that you want to have one day will help you get where you want to be
  • If you don’t spend the time planning the life you want, you’re probably going to live the life you don’t want

ABOUT LEE COCKERELL

Lee Cockerell, former Executive VP of Operations for the Walt Disney World Resort, and author of the new book, Creating Career Magic: How To Stay on Track To Achieve a Stellar Career, has been in the hospitality industry for 40 years, leaving a solid legacy of training and developing leaders.

With his strong work ethic and hard-working drive Lee continues to carry on this legacy through his books. Lee is now teaching others how to navigate the ups and downs in their careers and how to get your ideal job and the life that you desire. He believes that no matter where you are in your career, you always have an opportunity to become successful by paying attention, asking the questions, and having a passion for your career.

RELEVANT LINKS AND RESOURCES

Check out www.leecockerell.com

Pre-order Lee’s new book (Release Date- Nov, 15, 2016): Career Magic: How To Stay On Track To Achieve A Stellar Career

Listen to Lee’s podcast: Creating Disney Magic

Follow Lee on Twitter: @LeeCockerell

Find Lee on Linkedin

GET IN TOUCH WITH US!

Email:  Scott@happentoyourcareer.com

Twitter: @htycbiz and @scottabarlow 

LOVE THE SHOW? SUBSCRIBE TO THE HAPPEN TO YOUR CAREER PODCAST:

iTunes Stitcher RSS

LEAVE US A REVIEW AND HELP US TO REACH MORE FOLKS JUST LIKE YOU AND HELP THEM “HAPPEN” TO THEIR CAREERS!
 WANT HELP FINDING THE WORK THAT FITS YOU?

Are you ready to get on track and plan the life and career that you want? Need a little push to get unstuck and figure out where you want to be? Check out our free 8-day course to “Figure Out What Fits.” We’re here to help and keep you motivated on staying on that new path of success!

For helping finding YOUR signature strengths, enroll in our FREE 8-day video course at figureitout.co!

Joshua Rivers 00:00
Discipline and resilience, work ethic and attitude, meeting new people, having new experiences, these are just some things that will help shape not only the life you want to live, but the career path you continue to go down. Do you wake up in the morning excited to go to work? If not, why? Do you have an answer? There's no reason to be living a life that doesn't suit you or make you happy. The first thing to realize is that things don't work out unless you make them. You are the person in charge of your life. Be willing to take risks. Learn to get into the habit of doing hard things that need to be done to change your path to get to where you want to go in life and in your career. Lee Cockerell joins Scott today to be able to talk about experiencing career magic. We shared a conversation that Scott had with Lee two weeks ago. And today he's coming back. If you didn't get the listen to the last one, I definitely would recommend that. Lee was the Executive Vice President of Operations for the Walt Disney World resorts. As he did that, he oversaw 20 resort hotels, four theme parks, two water parks and a lot more. He also helped be able to get Walt Disney Paris off the ground, back in the day. And so he has a lot of different things, he's been speaking and writing on leadership. And he even wrote a book called "Career Magic" and that's what we're going to be looking at today as Scott gets into this conversation with Lee.

Introduction 01:47
This is the Happen To Your Career podcast with Scott Anthony Barlow. We help you stop doing work that doesn't fit you, figure out what it does and make it happen. We help you define the work that's unapologetically you, and then go get it. If you're ready to make a change, keep listening. Here's Scott. Here's Scott. Here's Scott.

Scott Anthony Barlow 02:11
I'm excited for round two of conversation. But you've got such a great story and such an interesting take on careers, in general, that I find both incredibly simple and I mean that in the best possible way. And very refreshing because a lot of times, people don't go for simple and I think it's, well refreshing is the right word. So I really wanted to be able to delve a little bit more into some of your story and then at the same time, talk about some of the things that we're going to find in the book.

Lee Cockerell 02:44
I hear you good. I'm simpled because I am not too smart. So I have to go simple.

Scott Anthony Barlow 02:49
You and me both, Lee. You and me both. Well, hey, we got to spend a bunch of time chatting last time around about really diving into some of where you began because you've spent, geez, is it really more than 40 years working around hospitality in that industry?

Lee Cockerell 03:08
Yeah. I got out of the army in 1965. And I started with Hilton that and that March and that's quite a long time ago.

Scott Anthony Barlow 03:16
That is quite a long time ago, as it turns out. So there's been a lesson or three learned along the way. And I'm most interested in really how, so actually, even house you made some of your decisions 'cause you made a couple of career changes in there. And that's what I'd love to start and you've got a couple of stories that we didn't even get to fully dive into last time around. And I got to hear, I got the pleasure of hearing when I got to meet you in person last, oh my goodness, it has been over a year ago. Wow. So you started with Hilton, but what really prompted that first career change?

Lee Cockerell 03:57
I ended up, I'd had a great career with Hilton. I was in Washington at that big Hilton there, where Reagan, where John Hinckley get shot Ronald Reagan at big convention hotel and I got transferred to Chicago, the Conorado Hilton, into the Waldorf Astoria in New York and then I was Los Angeles. I was having a great career but in LA, I ran into a boss that I thought he was unreasonable. He's one of these screamers, the one I work six days a week, and I wasn't happy. And so I found another job and I quit and took a job in Lancaster, Pennsylvania, the hotel double my salary, and I got fired after 60 days. After 90 days, place went bankrupt. My wife had warned me but I didn't listen to her. But yeah, so then I didn't have a job, no job, two year old Volkswagen bug. And when I was looking for a job and so that was my career was up and then all of a sudden it was back to ground zero.

Scott Anthony Barlow 04:54
I didn't realize there's a short period of time in between. So you went and got that new job, promptly ignored your wife. And then it was only 90 days later when they made the decision then.

Lee Cockerell 05:10
Yeah, absolutely. I said, I went in to see the general manager at five o'clock and at 5:02 I was unemployed. And but it turned out to be a good thing. That's why I write about that my new book, "Career Magic" because that got me to Marriott. And so, you know, I tell people, "don't get too upset about the little bumps in your life, they may get you to a far better place and probably will." Yeah.

Scott Anthony Barlow 05:38
So, let me ask you about that then. Because that's something that a lot of our listeners have experienced, first of all, what you started with, you know, they get into a role and they're having a fantastic time, you know, maybe it's even a great company, everything else, and then they get a new boss or something else external happens the company gets acquired or something else. What are your thoughts first of all on your ability to influence those types of situations versus when it's time to cut and run, if you will?

Lee Cockerell 06:13
Yeah, I think if you get the wrong boss and, you know, and I let it go for a year, I mean I didn't jump out right away. It was a, I was trying to be reasonable about it. I mean, wasn't killing me but I was working all the time never home and I didn't feel like I was appreciated, I think if you don't feel valued, and that people really have a hold you and esteem, that's the time you start thinking about leaving. And I, you can either hold out, hope your boss leaves or something happens to him or you go looking for something else and I were not very happy when people don't appreciate me. And so I moved on and it happened again at Marriott. I got passed over for a big promotion because I'd been too aggressive in my career, probably I was a vice president by then. And I moved on to Disney eventually, and all three of those moves were big, move to Paris, you know, big chances, I'm kind of wired for risk. I mean, I don't mind taking a risk. And my wife supports that. I said, "we can go to Paris." She said, "Absolutely. Let's go." So I could have got over there and got unemployed. But you know, that's where the fun is out on the edge. If you just stay in your little town and you never do anything, and you don't meet new people, and you don't have new experiences, you're probably going to have a good life, but you're not gonna have a great life and difference between good and great is pretty big, hard to explain what it is, in fact.

Scott Anthony Barlow 07:41
Okay, well, let's try because I'm super curious about that. Plus, at the same time, a whole bunch of our listeners that is part of what they're trying to figure out. So I'm gonna push you on that a little bit, if that's okay.

Lee Cockerell 07:55
Sure. I mean, here's how I think about it. To be great, it's harder. To be good, it's kind of easy. And you know, I think Jim Collins wrote that "the enemy of great is good." I got a good life, I take a chance, I got a, you know, pay the mortgage, you got the car, the kids are in school, that's good. Well, that's a good life. But when you have to experience, I always ask people, "do you want to have good kids or great kids?" It's harder to raise great kids, you got to be spend time with them, you got to be coaching them, you got to be disciplining them, you got to make sure they're on top of things, you got to be checking out all the time, making them feel loved, feel secure, believe in themselves, it's hard. You want to have good health or great health? You know, it's good. It's easy to have good health, but to have great health, you got to work out, you got to get your physicals, you've got to do some strength training, you've got the difference between feeling good and great when you wake up in the morning, it's pretty amazing. Or do you want to have a good marriage or a great marriage? You got to let it go a lot, you got to let things go or not, you know, try to get an argument over something and be defensive and you just got to learn that there's some pain and then you can't always be right and I think in every, oh, and then maybe the best one where you're going to go get, oh surgery, do you want to have a good surgeon or a great one? The good one will kill you, the great one will save your life. And then, so to me, I'm willing to take the risk and put in the hard work to have this payoff at the end because I don't want to go through life. I saw some, the other day says, "you only have one life but if you use it right one's enough." And another quote I heard the other day, which really makes a lot of sense, "you are only one decision away from a whole different life." And a lot of people won't make that decision. And then they end up,you know, it's too bad to get old and be have regrets. I wish I'd taken that move, I wish I'd quit, I wish I'd spent more time with my children, I wish that I'd taken care of my health, you know the story. So I really wake up every morning thinking about I don't want to be good. But it's hard and it's stressful to be great. And but once you get there, it's a place where there's not a lot of people hanging out by the way.

Scott Anthony Barlow 10:17
That is interesting. And I'm curious Lee, what took place that really caused you to come to this? You know, was there a point in time or was it a really a progression through your life because, you know, I just heard you say, hey, I wake up every morning and I am, you know, I made the decision or I'm determined to be great and have a great day, have a great life, etc. But what caused you to get there? What caused you to have that realization?

Lee Cockerell 10:43
Well, I grew up in a family that was very dysfunctional. My mother, you may have heard this story before that we lived on a poor farm in Oklahoma, no indoor plumbing. My mother was married five times. I was adopted twice. I got my name Cockrell, when I was 16, when she married number four, and I wasn't very good student, parents didn't pay attention to it back in those days. So I went off to college because this guy had money. I flunked out because I didn't go to class. I didn't have the self discipline, went in the army. And so I had this drive to work ethic. I think I had work ethic because you grew up on a farm, you live in Oklahoma, you work, you work when you're young, you work... you have summer jobs, you work in the heat you do. It's just typical. Everybody works. And I think parents don't do that today, they're not preparing their kids for the tough workforce. Mommy's not going to be there when you get to work late in the morning, your boss fires you. So I take that work ethic and attitude. I had a grandmother who really, my mother taught me a lot about discipline and doing what you say you're gonna do and keeping your promises. And my grandmother really taught me empathy. She always was just great with everybody, always had time for everyone. She went to the hospital and helped the old folks, she did, she was an incredible woman and I learned from her empathy. And I think discipline and empathy are those two things that can drive you because if you don't have a great attitude, you know, I can do this and resilience, I had resilience because when you grow up working all the time, you're very resilient, you know, hard works hard, but you get it done and you get paid for, it feel good about that. And we got to teach kids resilience, and they kind of go off today, you know, the mother buys them an iPhone and an iPad and they don't have to work and they had the gorgeous room, TV in their room. And next thing you know, they graduate from a big college and they really smart and they get to the workplace and can't handle it, because it's tough. Your boss doesn't want to hear about it. They want to know what you can do, not what you know, and you got to have the discipline to be able to get things done, be organized, planning, and you also got to be a good leader. So you got to have some empathy to understand how other people are reacting to you and how you're affecting them. And so I think I got all of that probably from my, you know, even though my childhood was pretty screwed up, but my mother getting married all the time. My grandmother was not far away and I'd go to her and she really built up my self confidence. She told me every day I could do whatever I wanted and I could, you know, so I didn't want to repeat that. I grew up in Oklahoma in the 50s and 40s and 50s. And people were pretty bigoted there and they, you know, they would what the things they said about African Americans and our family and American Indians, Jewish people and gay people was embarrassing. My uncle's you can imagine. And my wife and I decided that when we were about to have our son that he would never hear those things in our house. And I tell people, we changed it right there. We've been married 48 years. My mother is married five times. My brother's been married four times. When grandmother was divorced, my wife and I are setting new records, I'm trying to get the family average down in the marriages. And my son's been married for 23 years and I broke it right there. I broke it because we stepped up and we took care of it. I got a son, it doesn't have a discriminatory bone in his body. And then he married a French woman and I had to quit telling French jokes, you know, and now I've got grandkids, they don't care if you're gay, black, Indian, they could care less, they don't care, they look at the person, they have friends. And none of that stuff bothers them, we could care less, they really have a respect for everybody. And that's because they've traveled, they grew up in a family where there was, they didn't hear these inappropriate comments about other people. And you know, you become like the environment you grow and grow up. And if you're not careful, you'll adapt, you know. It's like the politics right now. They say people really don't understand the policies what they do, they're republican or democrat or conservative or liberal based on how they grew up and the town they grew up in and the family that grew up in.

Scott Anthony Barlow 14:38
That does seem to be the case very much.

Lee Cockerell 14:40
Well, it is. That's how I saw some parts of the country, country blue and some are red. And it's not about most people have no idea about the issues. None. They couldn't explain one thing to you about the issues, about the policies, about, so but we become like the environment we grow up in so we wanted to change that environment. And I tried to change that environment. It work too, make sure everybody matters. And I want everybody to think they matter. And I want them to know, they matter. And I want our leaders to make sure they know they matter.

Scott Anthony Barlow 15:08
So let me ask you about that then. Because I think that, that's really important, because I just heard you outlay so much about why environment matters and what's surrounding you matters. And, you know, that's certainly been the case with your kids, and certainly something that you've been able to do over the years for people that you have worked with, your direct reports, you know, creating the culture, etc. But how can I do that for myself? Because that's what a lot of our listeners are wondering, say they're not in the greatest environment and they've had the realization that, hey, look, I need to change this, whether it be, you know, surrounding myself with the different type of people or surrounding myself with some different tolerances or whatever it happens to be for them. So how can I do that within my career?

Lee Cockerell 15:54
Well, I tell you know, everybody ought to step back and think about their deepest beliefs. And remember that if you're not going to be bigoted, and you're going to change the way you think, you're going to have to forget about half of what you learned when you were growing up in your house. Because that's where most of it came from. And I got out people said, "why were you successful?" I said, "I got out of Ardmore, Oklahoma and I saw the world. And I worked with African Americans, Hispanics, gay people, Jewish people, Muslims. They were all good friends of mine still are today. I don't judge people by a group. I judge them by individuals." There's a look, you know, people who say, Well, I could say, yeah, I don't care, I don't have any problem with African Americans. But I have a problem with some of them. And I don't have any problem with Caucasians, but I have a problem with some of them. Treat people as individuals, and you've got to rethink, you know, this is absurd as bigotry and hate, it's going on. It's just absurd. It doesn't make any sense. And most of the people don't like gay people or they don't like Muslims or they don't like Jewish, they don't even know one. They don't even know one. And you know, until you're exposed, you just can't get, you know, reading about something and experience in are two different things, you know, you could read your kids books every night about Paris, you're gonna change their life by going there.

Scott Anthony Barlow 17:14
And we were just a little bit context. We were talking about right before as asking Lee advice for where to go in Paris because we're taking our kids and our family over there for about six weeks and you regularly spend, sounds like a while in France every single year or two or not.

Lee Cockerell 17:31
We spend a month there just about every year because Greg get take the kid grandkids back to see their grandparents in France and go to camp and get to see their cousin and now all my grandkids speak fluent French. They're very comfortable. They're making straight A's in French in school, at least. I don't know about math, they are. But it's just, they just see the world totally different. My grandson, he had a appendectomy in June on a Wednesday. His stomach started hurting and talking man, they did surgery on him. And 24 hours later, he flew to France by himself. 24 hours later, and five days later he's in the pool, you know. And most people lay around and complain. But that's teaching kids to be tougher until you can do it. And he has self-confidence. He's traveled by himself before and we let him do that, we don't wring our hands and worry about everything. You can't worry about everything. And so resilience again, these kids are learning resilience, what you need in college, when this work is hard, and you got to stay up all night, you got to study all week, and you get to learn these things and that's what you do when you take your kids traveling. You know, they're gonna want to know what's on their plate and what's this and they won't run into somebody on how to use the subway the first time and how to do that. And you come home saying, "wow, now I know how to do this" before you went, you were insecure and when you get back, you'll be very secure. And that's how life works. I said always do the hard things and then life gets easier. So once you learn how to, you know, every time we go to something, we don't know what we're doing how bad we feel until we do know what we're doing.

Scott Anthony Barlow 19:05
Exactly.

Lee Cockerell 19:06
And you got to step into it. You can't just hope it comes to your brain overnight. It's not going to you, you got to go experience things. And then, you know, and nobody can take that away from you ever.

Scott Anthony Barlow 19:15
See, this is why I like talking to you, Lee, because I asked what I think is a hard question and I get such a simple answer, you know, how do you expose yourself to other stuff? Well stop reading the dang books and go start exposing yourself to it. And I actually go start doing it.

Lee Cockerell 19:35
Even in your hometown, you know, take your kids down the shelter and let them help serve meals, let him, my son does that with his kids. And, you know, they spent experiences on Saturday and going to a museum they don't want to go to but then they come out and say, "wow, I learned something." You know, you gotta force, you got to do things on purpose in life because it's educational for you and for your children. And you know, you go to a museum, you might see a painting that gives you the best idea in the world for your business, and exposure. It's just about exposure. That's why I do these podcasts, exposure. I meet people, I talk to people I hear from people all over the world, you know, I'm going to Venice, Italy and in November to speak to the US Army Garrison. They invited me my book "Creating Magic" now required reading by the officers.

Scott Anthony Barlow 20:22
Is it really? That's fantastic.

Lee Cockerell 20:23
And at Fort Bragg, I just came back from speaking to the Joint Special Operations Command, these guys go off in the night and do tough stuff. And there are my books, they have to read it that there and I was Patrick Air Force Base. And you know, I went to Baghdad in 2011 did 13 seminars during the war. And I've just, that exposure by and it's unbelievable, you know, you can never think again after you do those things. You can never think the way you did. And I just can't tell you. I think experience is probably better than anything. And especially when you're going to meet new people from different countries and different foods, and, you know, take your kids to Asia one day when they see the food they might run away from home, but, you know, in Japan when their breakfast is green, blue, so, but those are things that just they mature and they, like get rid of the bigotry and like they feel better, they'll make friends that are totally unlike them. And they will even in France, you go to a park, you're gonna make the other kids and they'll be playing soccer together and playing and having fun. Kids, you know, can get, if we were as resilient as children are, we'd be a lot better off. Kids adjust immediately. They don't wait to somebody, they go up, say "hi, you want to do this?" Adults, they sit in the house and wonder if anybody's ever going to call them and kids are resilient. And those are the more experiences they get and the more exposure they get to things that are not normal, you know, culture in your family is just as important as culture in the workplace. And I can tell you a culture is not part of the game, it is the game. You get the culture, right? There's... it's unlimited what can happen. When your kids feel secure and educated and developed and exposed. Man, you'll see kids, they'll be struck by something and it could start a new career for them when they go to college. Happen to my grandson, he spent two days at Walter Reed Hospital with troops coming in with lost lambs and today, he's studying biomedical engineering. He did that when he was 16. And it struck him deeply.

Scott Anthony Barlow 22:26
Oh, wow.

Lee Cockerell 22:27
That one experience. So you never know.

Scott Anthony Barlow 22:30
Here's what I'm taking away from all of that, because I get, you know, just for the type of work that I do, I get constant emails and questions and all kinds of things from people about, hey, how do I, here's a common one, you know, how do I find what I'm passionate about? Or how do I identify, you know, those things that I'm great at? Or how do I, etc. But what I'm taking away from everything that you just said, is it really does come back to some measure of exposure? And it really does come back to some measure of intentionally exposing yourself to other new things even and maybe even especially when it's uncomfortable.

Lee Cockerell 23:15
Oh, yeah, I mean, I think you know, there's certainly a lot of services where you can be tested for what you might like to do in life and your career. But I think for me, I tell people, if you're on a job, you don't get excited when you wake up in the morning, you can't wait to get to work, start looking for another job while you continue to do a good job because if you're going to be miserable for 40 years, that's the worst thing you can do for your family, your health, the people you work with, what a shame. And I think about 80% of the people don't like their job. They don't like what they're doing. I'm telling you, I woke up every morning, excited to go to work. One guy told me, "you're crazy." I said, "Well, I like it. I enjoy it. Every day wasn't perfect. I had a lot of hard times too, but on balance, I had a great life and I felt like I was taking care of people, I was serving people, I like that." So, exposure is important. And probably a lot of people know what they wish they were doing, and they're not doing it. Because it's risky. Now they got a mortgage, you got two kids, they can't move, their mother in law lives in town, your wife won't move, you get stuck. And I tell people when you're young, be careful where you get stuck, because you might be stuck there for the rest of your life. So until you find what you love to do, don't get married, don't have kids. And because they'll tie you down, it'd be hard to sell that house and move to another city and just try to figure out what you want to do young people before you get out there and get stuck and then have to just bring the good life home every day for 40 years and wish you'd done something else later.

Scott Anthony Barlow 24:43
Which it sounds like again, is the key to that before you get stuck some place you don't want to be stuck is that exposure that we were just talking about. So that's...

Lee Cockerell 24:53
Even if you're married, I'd say don't buy a house yet. Wait a few years round. Make sure you're gonna like your job, make sure you're gonna like that city, make sure you're gonna like your boss. Don't just rent, get a couple two bedroom and you'll be fine, your kids don't care. Kids don't care where they are, as long as their parents are with them.

Scott Anthony Barlow 25:11
At all.

Lee Cockerell 25:12
They could care less where they live.

Scott Anthony Barlow 25:14
Not in the slightest.

Lee Cockerell 25:17
Even if you move them, they'll adjust in 10 days, two weeks.

Scott Anthony Barlow 25:24
Okay, so let me pull a couple of things together here. First of all, let me, actually be even before we do that, I just want to repeat one of the things that you said because I think it's infinitely valuable. And if I heard you say, correct, I heard you say that, if you are waking up and you're not excited, continuously not excited for going into work, then that's your indication, you need to change your job, you need to change your life in that way. And the question I wanted to ask you about that is, was that something that you've learned more recently or had read a realization about? Or was that something that came from some of those, you know, some of those other experiences, or some combination of both?

Lee Cockerell 26:16
Well, I knew what I didn't want to do. I certainly didn't want to have a farm. And I wanted indoor plumbing, and an air conditioner. And, you know, I didn't want to work in a lumberyard like I did, or drive a delivery car like I did when I was in high school and college and work in the kitchen because I, you know, and later on, I didn't want to be a waiter the rest of my life, I wanted to have, to be home for dinner, and I knew all the things I didn't want to do. And so slowly, but surely it opened my eyes that I liked what I was doing, and I was learning. And I found that when I had a good attitude, and I was disciplined and organized, people kept giving me more responsibility and they liked that, and I got promoted. And I say, you know, I tell people, if you want to be successful and there's 10 people doing what you're doing, you make sure you're the best one by far with your attitude, raise your hand, get in there, stay late if you have to and next thing you know, you'll get promoted because most people are not trying very hard. And you'll stick out like a sore thumb instead of whining and complaining when the boss tells you to work Saturday and come in Sunday morning. And yeah, forget that stuff. I told somebody the other day she said, "oh, no, I don't want to work. My boyfriend will be in town on Saturday." We don't care about your boyfriend, you know, you can see him after you get off. Come on.

Scott Anthony Barlow 27:31
The bar is infinitely low is what I discovered. So it's not very hard. Yeah.

Lee Cockerell 27:36
If you want to be off to go to your son's graduation, that's a different story. Sure, we're gonna let you off. But not for, when you're starting out in your career, you've really got to hustle. And you've got to make yourself stand out above everybody else. And I guarantee it's not very hard.

Scott Anthony Barlow 27:51
So what are some, I heard you mention a few different ways that you can stand out if you will, but what are some of the other ways that you think are the most important to stand out? I heard you say attitude. So I suspect that maybe one of them, but what do you mean by that? And what else would be the most important things to be able to stand out in a good way?

Lee Cockerell 28:11
I think the things you got to think about when you're young and knows, you got to look like you're somebody. And I think too many people take that too lightly, you know, I made sure that took a good view of what the general manager of my hotel looked like, what he was wearing. I came in looking like I wanted to be a general manager, you know, I didn't come in looking like I just got out of bed and been in Georgetown all night at the discos. And then that's one thing, look professional, act professional, behave like the job you want to have one day, ask questions every single day to, don't ever go home with a question that wasn't answered for you. "Why do we do this? How do we do that? What is that? What is this? What's that food? Where was that wine from? Can I taste it? Can you show me ?" Learn, learn, learn, and when you do that, you will know more than anybody else and it'll be be evident to your bosses, be disciplined and organized, learned how to organize yourself, take a time management class, read my book "Time Management Magic" because if you're not reliable and credible and keep your promises, you're not gonna have a good career, you're not gonna have a good life, actually. And somebody said, you know, and I put it in my book, "if you don't spend a lot of time planning the life you want, you're going to spend a lot of time living the life you don't want." And so those kinds of things, professionalism, being cool, calm and collected, not raising your voice, not using profanity, not telling inappropriate jokes, being a real pro, a real professional. And a lot of people get caught up in that, they come to work late, they go out and get drunk tonight and don't show up tomorrow morning. And man, I was Mr. I was there. They said, "Lee, you need to be, to work at six this morning." I was there and they said, "you need to stay until midnight because we got... we lost two waiters, didn't come in." And I said. "no problem." And to me, when early in my career is no problem back then. Because when you don't have a college degree, you better have a really good attitude. And attitude will take you much further than your degree well, I guarantee you. Most people know their technical what they have to do, they go to school and get experience. But most people don't get fired for that, they get fired because they got a lousy attitude and their behavior and how they treat people and how they speak to people and how they... those things that gets you in trouble in life. People don't get a divorce over anything but how the husband treats the wife, what he says to her, you know, you don't say I love you, she might leave. And if you apologize, you learn from each, you know, argument you have, you don't do it again the next time, you get better and better and better. That's why I always tell people that's reflection. Think about yesterday, what you didn't do as well, next time you do it better, and then you're going to get better and better, better. Reflection, most people don't reflect what happened yesterday. And I reflect a lot, how I could have done that better or what I could have said or what I could have said in one of my speeches that I forgot to say or in just whatever it is, that's what I do. And I know that I get better by reflecting on how bad I was at something yesterday that I could be so much better at it if I would pay more attention or I had said the appropriate thing or done the appropriate thing or followed through, like I told the person I would. All those things, so you build trust, because if people don't trust you, you can't get anywhere in life. Especially with your marriage. If your wife doesn't trust you...

Scott Anthony Barlow 31:24
Then it's not gonna go very well.

Lee Cockerell 31:26
Yeah, you're gonna be living in a room above some store by yourself. And so you got to really pay attention to this stuff. It's about you, you got to behave yourself. It's not about them. Your kids don't cause problems, you do, you know, how you react and how you've set expectations and how you discipline them and your wife doesn't cause problems you come home stressful, you start having an argument when it's not, as my son said, when he was 14, he said, "Dad, when you come home, you ought to sit in the hot tub for 15 minutes. Everything was fine until you got here." And, you know, that was a good lesson for me. You know, take a deep breath and go in, you can make it better or worse, it's your decision. And don't make it worse and it's not your wife's fault you had a bad day. And so yeah.

Scott Anthony Barlow 32:13
So I heard...

Lee Cockerell 32:13
You gotta be think for. Yeah, you just got to think, use the noggin and start thinking about your own actions and your own behaviors. Beyond the insecurities, by the way.

Scott Anthony Barlow 32:22
So tell me about that. What do you...

Lee Cockerell 32:24
What? Insecurity?

Scott Anthony Barlow 32:26
Yeah, tell me about that. Because I just heard a whole bunch of stuff in there that and I've been taking notes as we go along here, and I'll rattle them off in a minute. But I'm curious, when you say, think about your own insecurities and using your noggin for that. Talk to me that way meant that.

Lee Cockerell 32:41
Over my lifetime, I was pretty insecure from the way I grew up and experiences I had and family situation, kind of dysfunctional times. And so I grew up a very insecure person. Insecure people are the ones who yell at you, they raise their voice, they don't treat you very well. Insecure. Anytime somebody yells at you or tries to intimidate you, I guarantee you 100%, that's an insecure person that has a lack of self confidence. And I've, slowly but surely worked my way out of that. I started going to classes, start learning about it, start, I saw a psychologist to kind of deal with my insecurities and why I felt that way and I finally learned that when I get to work in the morning, I have the ability to make it better or worse when I get out of my car, and I start behaving. And I start, I'm nice to everybody, I don't raise my voice to anybody, I don't care what happened at home this morning or how I'm feeling. And when I get home at night, I used to come in and be stressed out and turn the TV on, have a glass of wine and get in an argument with my wife over nothing. And now I come in and I say "Darling, I love you. Did you have a good day?" And then I turn the TV on. And I listened to her when she wants to talk to me, I turn the TV off. I've just learned these things don't work. You can't watch TV and listen to what happened today and with your son or your daughter or you got to put yourself in a position to be present. Now I've learned those things and I didn't know those and I used to react because I'm a control freak, because I was insecure, I didn't trust anybody. Somebody said the other day "love everybody and trust no one" that was me. And now I am able to give it up. I do trust people. And I... made me a 10 times better leader over the last 20 years in my career than it was the first 20. And because when you're a control freak, and you don't give people responsibility and authority, and you don't trust them, and you don't delegate, people don't, they don't want to stay with you. Great people want those kinds of things responsibility authority, and I had to learn that I was the problem, not them. And that's what happens.

Scott Anthony Barlow 34:37
Let me ask you about something because you sort of alluded it to it here and, you know, we were talking about, hey, planning the life and the time that you want. And then you were also talking about your wife and Jody Maberry, who introduced us, had told me a story once, I don't know maybe he told me about eight months ago or something along those lines, 10 months ago, I can't quite remember, might have been longer than that, but told me a story about you. And really about acting like the most important things in your life are the most important things in your life. And part of that story was about how, whenever Priscilla called then you would make the assumption that it was important, and you would take the call and step out of, pretty much anything that you were doing. And that kind of struck me, to be quite honest. I thought that was phenomenal. And this was back before I was in this business full time. So I started doing that, incorporating that into my life and with really simple things, but if I say something is important, and then I better darn well act like it actually is. Especially starting with my wife and starting with my family and I gotta be honest that, so first of all, I hope this is true. I'm assuming it is if you told me but I want to get your take on it. And, you know, how you kind of arrived at that. And but I gotta say thank you for it too, because it's made a profound impact on my life, actually, acting as though the things that are most important are in fact most important.

Lee Cockerell 36:17
Yeah, well, I think you got to know who you are and what is important to you. And my wife said me once, she called my office years ago, when I was first starting out, I told her I was in a meeting. And she said, when I got home at night, she said, "Lee, who's more important than me? I said, "Nobody." She said, "why don't you take my call?" And then from that day on, I told my secretary, "my wife... always put her call through if she wants to talk to me or my son and my boss." Those are three people you can interrupt me for and unless it's an emergency, and I just struck me that there is no more person more important than her. And it's kind of like airline life, things that are important to me right now in my life. If you said Lee, "what do you focus on everyday?" I'd say, "number one, I focus on me, tried to take care of my health, take care of myself, because my wife said, Lee, take care of yourself so you can take care of us." You know, and I'm in a perfect health. I mean, I weigh the same as I did when I got out of high school, I do strength training twice a week, I do exercise at four o'clock every day. And I eat properly and I weigh myself every morning and I want to be around, my grandkids are 21, 18 and 15 now. I want to go to their weddings, I want to get to know them. I feel better than most 30 year olds and I do that on purpose. Second thing I think about is my family, you know, and those kind of, take care of yourself and take care of your family kind of go one-two together, they could both be number one and last, I take care of my business. And then after that, if I have any time left over then I can go play golf or help Kim Kardashian solve her problems or The Real Housewives but I don't waste time on things till I got the three or four priorities in my life or underhand every day. And because I go tell you, if you got your health, you got your finances and you got your family together, you're going to have a pretty successful life and you can't let those get away from you. People sitting around playing Candy Crush and setting on Facebook for three hours a day. That's really going to help your career and help your life and help your family, I don't think so. And so, I think most people have never sat down and can name the top three things they're going to do every day before they do anything else. And I do that every day and because things will not work out unless you make them work out. You can sit around hope, pray and wish things work out, they won't. You got to do them, you got to do the hard things, you got to be honest with yourself, quit procrastinating on the heart. I tell everybody on your show, listen, "take one hard thing and do it in the next two weeks. The hardest thing that you've been putting off, get it done." You're gonna hate to do it to that night before you have to do it. And after you finish, you're gonna feel like a million dollars. You need to get in the habit of doing the hard times and then you won't have, a lot of things won't happen. If you take care of your health, you don't have to buy bypass surgery, you don't have to buy treadmill, you don't, you know, buy the treadmill before your surgery not after. And these are things people don't, you know, you got to do things that won't pay off till later. I always tell people, "if you quit smoking it'll pay off later, if you exercise it'll pay off later. Tell your wife you love her, it'll pay off now, tonight. If, you you know, if you take care of your retirement right now when you're young, it'll pay off 30 years down the road, you'll have a good life. And think about aging parents, grandparents, think about how you're going to take care of them now before they get dementia and you can't deal with it legally. And just think about what your children, you take care of your children, spend time with your kids and get involved with them and take them on trips and teach them the right from wrong. That's going to pay off for you big time down the road."

Scott Anthony Barlow 39:43
Lee, this has been fantastic. I always get a ton out of the times that we've been able to chat and I've got just one more question possibly the most important. So before we hit the record button, you said hey, "when people have read this, they're gonna feel most sorry for Priscilla. So, I'm curious, what you meant by that?

Lee Cockerell 40:04
Well, Priscilla and I moved 11 times. I dedicated this book to her, I did the last one too. But I dedicate... I said, you know, I dedicate this book to Priscilla, who's put up with me for 48 years, as we moved 11 times, looking for career magic. And then one day, we found that it was right in front of us, it was our family, our health and our happiness. We'd been searching for it everywhere." But she's a good trooper, she went with me, we loved everywhere we live, she moved 12 times with her dad. So she's moved 23 times, he was in the Navy. And we're just, you know, if you get your family together doesn't really matter. You spend 90% of your time at home and at work anyway. And you don't have as many friends as you think you will, your family who will be there for you when you have trouble. Maybe you have one friend or two but you don't have too many. And so that's how I think about it is yeah, that's a... you get and you learn these things as you get older. What you ought to do is try to learn before you get older. Learning while you're younger, would have less divorces, less kids that are in rehab and on drugs and in prison and getting a court dates and flunking out of school and, you know, you talk about the most important leadership job in the world, it's the one you have, being a mom and dad. You fail with that one, that's sad. And as my son told me, "Dad, you can't fire me, you got to develop me." And you got to think about that. Just families and have dinner together two or three nights a week, those kids get far less trouble, they do far better in school, just a few times at the table together, talking about life and what's going on and the trip you're about to take and when you get back the great stories you're going to have about a trip you just took and yeah, you know, my daughter-in-law even had picnic night, on Thursday night. It was picnic night when the kids were little, they put a blanket on the floor. And they had a picnic on the floor. But you had to watch French movies to improve your French. So they agreed. And so you could do Spanish movies, whatever you want them to learn. And the kids, by the way, in three months, they'll be speaking Spanish and you won't. So those, just think about the things you could be doing instead of getting in a rut and running around, eating dinner with three different places, and the kids going off to sleep and taking their phones with them and spending too much time on them and no family time. And you got to really think about doing things on purpose. I guess that's what I would say, I think most people are not thinking about what they're going to do on purpose. Next week, next month, next year. And why they're doing it. Yeah.

Scott Anthony Barlow 42:34
That is exactly what this show is about. So I so appreciate you, coming on, telling us stories and making things simple for me. I, every single time that we've chatted, I've been able to take something away. This time, I think I have like seven or nine things to take away. So I really appreciate it and I know that...

Lee Cockerell 42:55
Just remember though, "simple is not easy"

Scott Anthony Barlow 42:57
Simple is not easy. Agreed.

Lee Cockerell 42:59
Those two things, confused.

Scott Anthony Barlow 43:01
And in all attest to that, too. So you know, I think some people could say, well, Lee, you had a secretary and you're, you know, the VP of this or that or whatever. So it was easy for you to be able to, I don't know, say that you're putting your wife first and when you're the boss, but I actually did that and put it to the test in a corporate environment and I was not the VP and it was weird and it took some adjustment for both me and other people, but it was totally possible. Was it easy? No, no way. Not at all. Not even remotely close. Not easy for me and not easy for the other people there either but it was totally possible.

Lee Cockerell 43:39
Yeah, well schedule the priorities in your life in your calendar. Like today, business in here at one o'clock you keep your appointments and, you know, I run my business, I don't have a secretary now, I have a good website guy, a good accountant, I have a good computer guy that works for me, I have a good, all this stuff and I set fill out the contract and send them to clients, I do the invoicing, I keep track of the revenue and the expenses and you can do it, if you're organized. And if you focus, if that's one of the important things you want to do, and what's important is what you'll do. And if you don't do it, it's your fault. So...

Scott Anthony Barlow 44:18
This is so true. Lee, I so appreciate you making the time and taking the time here and go check out the book, and where people gonna be able to buy it? Besides Amazon, anyplace else?

Lee Cockerell 44:29
I think, the best thing look for anything you want from me and a lot of it, it's free on my site, leecockerell.com, but it's already on Amazon. And yeah, it'll be in Barnes and Noble or wherever you buy books, they use the current and my podcast, they ought to look at it's 15 minutes, it's free. And it's all about leadership management and customer service. It's called "Creating Disney Magic"

Joshua Rivers 44:49
Now, if you're looking to get some help for your career, you can be able to check out our signature coaching program. We opened this a couple times a year and we're just opening it this week, our signature coaching program is our custom high end coaching program, where you work one on one with one of our career coaches to work through your personal situation, to be able to, first of all, identify the outcomes that you need and then, we help you figure out the goals and actions you need to be able to reach those outcomes. And this program is four months of coaching. And you can be able to choose the frequency of the coaching, whether it's 2, 4, 6 times a month. And if you register by this Friday, July 10th, you'll be able to get an extra month of coaching support for free. So if you want to find out if signature coaching is right for you, you can be able to schedule a time to be able to talk to Phillip, who is our Director of Client Success. You can build a conversation with you and he'll help answer any questions that you have and also be able to see if signature coaching is the right fit it for you. And if it's not, he's going to work with you to figure out what is the best way that you can be able to get the help that you need. So you can be able to get on with your life, be able to make the right decisions, so that you can have the life and the career that you want in your life. You can schedule a conversation by going to scheduleaconversation.com and you can be able to pick out a time to be able to talk with Phillip, you want to be able to do that early so that the times don't fill up, he can only have so much time in his schedule to be able to talk with people, so make sure to do that early. And we want to give you, as a podcast listener an early opportunity to be able to do that. So check that out, scheduleaconversation.com and you can be able to schedule a conversation with Phillip today. Now, in the next episode of Happen To Your Career, we're gonna get the opportunity to be able to hear a conversation that Scott had with Greg McKeown, who is the author of "Essentialism." And I am really looking forward to being able to listen to that conversation. I know there's gonna be a lot of great things that are gonna be able to come from that conversation. So stay tuned next week when we come back on the Happen To Your Career podcast.

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Volunteerism and the Hidden Job Market with Mac Prichard

We all know that there are a ton of jobs listed online, but there is a hidden job market out there. As many as 80% of jobs don’t make it to those online job boards.

You’re probably asking, “Where do you find this hidden job market and how do you get yourself out there?”

Our guest, Mac Prichard, publisher of Mac’s list (Oregon’s go-to website for finding great job opportunities in Portland) and host of the podcast, “Find Your Dream Job,” shares three of the best ways to get your foot in the door to the hidden job market:

  1. Volunteering
  2. Networking
  3. Informational interviews

Mac shares how you can be strategic and tactful in your approach in professional volunteering. The great thing about volunteering is that the ball is in your court. You can pick and choose which organizations align with your field and what direction you want to take your career. You have the ability to bring your skills to showcase to any organization that you want to work with.

Side projects and volunteering are good ways to act on your interests and connect with others as you get to experiment with things you like and things that you don’t necessarily get to do at your day job.

It gives you a chance to show others what you can do. It gives you an opportunity to connect with leaders and influencers in your field and you should always, when volunteering, give your time and energy with the expectation of receiving nothing in return.

Mac Prichard

If you’re struggling to think of things you can do as a volunteer for an organization, just know they don’t have to be so over-the-top, they can be as simple as helping with an upcoming event or any short-term project.

Short-term projects are great as they allow you to show people what you’re capable of, it will give you satisfaction of having a result of your work right away, and (if you happen to lose interest in the organization) short-term projects provide you with a built-in exit strategy.

Mac also offers another tactic that will improve your career search with his free online video course, How to Wow and Woo Employers. If you’ve been struggling with your online job search, check out this video course. You’ll gain the knowledge you need to leverage your online presence to impress potential employers.

How to Wow and Woo Employers will help you optimize your social media accounts to increase your likelihood of landing the career you’ve always wanted. Go check it out!

Sign-up for the free course here!

ABOUT MAC PRICHARD

Mac Prichard is a public relations strategist, publisher of Mac’s list (Oregon’s go-to website for finding great job opportunities in Portland), host of the podcast: “Find Your Dream Job,” and the owner of Prichard Communications.

Mac strives to drive social change and his team at Prichard Communications works to serve nonprofit and social good organizations around the country. Before launching Mac’s List as its own company, the list was just a side project for the Prichard Communications team. Mac’s List is now the premier resource for connecting passionate, creative professionals to meaningful and creative work throughout Oregon and SW Washington, with a growing monthly outreach to more than 80,000 people.

Throughout the years Mac and his team’s mission has always remained the same: to help people throughout Oregon find rewarding, interesting jobs that pay decent salaries and to help employers find the best possible candidates for those jobs.

Whether you are looking for your first job, a better job or just want to manage the direction of your career, Mac’s List offers the resources you need to make it happen. You can find many of the informational products Mac’s List offers, including their blogbook, and podcast, provide actionable tips that will help job-seekers wherever they live.

RELEVANT LINKS AND RESOURCES

Check out Mac’s free online video course: How to Wow and Woo Employers

Check out Mac’s List!

Listen to Mac’s podcast: Find Your Dream Job

Follow Mac on Twitter: @Mac_Prichard

Check out Mac’s List on Facebook!

Connect with Mac on Linkedin

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Email:  Scott@happentoyourcareer.com

Twitter: @htycbiz and @scottabarlow 

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Scott Anthony Barlow 00:00

This is the Happen To Your Career podcast episode 149 "Volunteerism and the Hidden Job Market."

Mac Prichard 00:09

I have been fortunate, it's got to have a lot of great jobs. So it's not all as glamorous as it might sound, but during all these jobs, their common denominator that's run through them is, I've always looked for opportunities that help me act on issues I care about or make a difference in the community where I'm living, and working or ideally both.

Scott Anthony Barlow 00:31

Hey HTYCers, if you've been struggling to figure out work that fits you, then join our 8-day free mini course. All you have to do is text HTYC to 38470. That's HTYC to 38470 or simply visit figureitout.co. That's figureitout.co. See you there.

Introduction 01:02

This is Happen To Your Career. We help you stop doing work that doesn't fit you, figure out what does and then make it happen. Whether you're looking to do your own thing or find your dream job, you've come to the right place. I'm Scott Barlow.

Scott Anthony Barlow 01:21

Hey, this is Scott Anthony Barlow, and you are listening to Happen To Your Career. Now this is the show that helps you figure out what work fits you by exploring other stories. And we get to bring on experts like Cliff Ravenscraft, who helps people spread their personal brand message through podcasting, or people that have amazing stories just like our personal career coach, Lisa Lewis, and who's followed her ideal job by following the breadcrumbs of her career and that led her to a life of career coaching. Now, these are people that are just like you– who have gone from where they are to what they really want to be doing. And they're people that are just like our next guest too, Mac Prichard. Now in this episode, you're going to get to hear how you can leverage side projects and volunteering to be able to act on your interests and connect with others while you get to experiment with, well, things that you think you might like, and don't get to do in your day job. And then also how you can use short term projects to allow you to show people what you're capable of and give you that opportunity to connect with people in the companies that you're interested in. And you know what, if you decide that you're not interested in this thing, since it's a short term project, you've got an easy exit. And even how you can initiate an opportunity to volunteer in the first place. So all that and plenty more. I want to introduce you to our guest, but I've got to tell you a little bit about him first. Mac Prichard is a public relations specialist. He's the publisher of Mac's list, which is Oregon's go to job site for finding great opportunities in the Portland area. And now much beyond that, he's also the host of the podcast, "Find Your Dream Job", which I was on not that long ago. He's the owner of Prichard communications. Mac does some pretty amazing things over there. He works to be able to serve nonprofit and social good organizations from around the entire country with Prichard communications, but Mac's just started it as a side project for him. And you'll get to hear all about that plenty more. Without further ado, here is my conversation with Mac Prichard.

Scott Anthony Barlow 03:40

Hey, I'm so excited to have you back to Happen To Your Career. I have a phenomenal guest for you today. And this is going to be a really, really fun conversation. It's somebody who I've gotten to know a little bit over the last about 2, 3, 4 or 5-ish months or so. And I'm really excited to have him on the show. Welcome to Happen To Your Career. Mac, how are you doing?

Mac Prichard 04:03

Very well, Scott. Thanks for having me on the show. It's an honor.

Scott Anthony Barlow 04:06

I meant everything I just said. I'm excited to have you here. I'm excited to chat about you dive into your story. And also, we've got a few fun things that we've planned talking about the hidden job market, really diving into how people can tap into that, and then even some strategic ways around volunteering. So all that, plenty more. But you've done a whole bunch of things in your career. And I'm really curious how you tell people or answer the question of, "what on earth do you do these days?"

Mac Prichard 04:46

Well, the short answer, Scott, is I run two small businesses. I'm based in Portland, Oregon. One of the firm's is Prichard Communications. It's a public relations company that works with nonprofits, foundations, and perpetrators brands and we specialize in social change communications. We help our clients relaunch websites, build communications programs, manage media and government relations and teach them the skills as well, so they don't have to keep hiring us. And we serve clients, not only in the Pacific Northwest, but across the United States. My second company is Macslist.org. And it's an online community for people looking for rewarding creative work. There's a job board there with about 400 listings a month. But as you know, most jobs are never advertised. We also provide valuable content through a blog, a podcast and a book and other services to help people learn the nuts and bolts of job hunting and career management. Because again, as you know, Scott, we're not taught how to do those things in high school or college, we learn them, largely, by trial and error.

Scott Anthony Barlow 05:55

Yes. I hope between you and I, we can change some of the things that people know about job search, job hunting careers, and I would love to, long term, be able to see that in high school, colleges, etc. But okay, so that's what you do now, and if that's the short answer, then I'm curious what the long answer is now. The thing I'm even more curious about, though, for you Mac is, how on earth did that happen? How on earth did that happen? Because you've gone through and you've been in a number of areas of the US, you have a couple different types of education. But I'm curious, where does this start for you? Where did you get into social change and communications? And how did that happen for you?

Mac Prichard 06:56

I have been fortunate, Scott, to have a lot of great jobs. And I've had my periods of unemployment, too, and I'm happy to talk about them. And the lessons I've learned from those experiences. So it's not all as glamorous as it might sound. But yeah, during all these jobs, their common denominator that's run through them is I've always looked for opportunities that helped me act on issues I care about, or make a difference in the community where I'm living, and working, or ideally both. So the, you know, just the thumbnail sketch of my career, I'm actually in my late 50s. And I grew up in the Midwest, in Eastern Iowa. And when I was in college at the University of Iowa, where there were three things that interested me– writing, political campaigns, and human rights activism. And I've been fortunate in the decades that have followed that be able to work in all three of those areas. Both on the East Coast, I lived in Washington, DC for several years, and then in Boston for nine, and then I've been, actually, 25 years ago this summer, my wife and I moved out to Oregon and this has been our home ever since.

Scott Anthony Barlow 08:12

25 years ago this summer. Is that what I heard you say?

Mac Prichard 08:15

Yeah, it was actually in July. We packed up the car and drove from Massachusetts to Oregon. It was a great trip.

Scott Anthony Barlow 08:22

Wow. That is fantastic. And you and I get to meet and have lunch down in downtown Portland. And I absolutely love that area. Do you plan on staying there then for, I don't know, shall we say the rest of time? Or what are the current plans?

Mac Prichard 08:41

Yeah, our roots are here now. And this is home. And we may, as the years go by, visit other places for longer periods. But I think, all roads eventually lead back to the Pacific Northwest in Portland.

Scott Anthony Barlow 08:58

Why is that for you in this particular case? Nothing to do with careers. But I'm curious, because you've been in quite a few other different areas in the US. So why does this one do it for you?

Mac Prichard 09:10

Well, our friends are here and were part of the community and as I mentioned, I did grow up in the Midwest, and I lived on the East Coast for 11 years. And when we came out here, my wife and I were in our early 30s, so we're still at a stage of life where we could imagine just moving across the country and packing up the car. But when we got here, and we liked it very much, we realized what we'd left behind in Boston for almost a decade. We had friendships and personal and professional relationships. And we were part of a community there. And as we get older, I think it's harder and harder to leave that behind. And you also, I think, you value it and appreciate it a lot more than you might when you're in high school or college.

Scott Anthony Barlow 09:58

Yeah, I think that's absolutely true. And I'm curious then, you know, as you made the change, where along the way did Mac's List happen for you? How did that come about? And you know, if I understand it correctly, that was years after you guys left Boston, and made the move to Oregon. But how did that actually happen?

Mac Prichard 10:25

Well, my career has largely been in politics and government. And 15 years ago, I took a job here in Portland, and we'd always lived in Portland, but I'd commuted to the state capitol, Scott, for seven years. I've been a speechwriter to the governor. I'd been a spokesman for several different state agencies. And I wanted to... I didn't know if I would go back to Salem, it's an hour commute each way. And while I love my work, and the commute was killing me. But I wanted to stay in touch with my colleagues down there so I started a simple list. And we all get job postings. Everybody gets an email every now and then that says, "Hey, I'm looking for somebody to work with me. Send good candidates my way." What I did though was I set up a list with my professional contacts in the Capitol and started forwarding those emails. And as the years went by, I heard from people I didn't know who asked me to send their postings to people on my list. And I heard from people I didn't know who had to join the list. And it grew very slowly. So it was 15 years ago that we started Mac's List and it took us nine years to get to about 1000 names. But then we turned it into a newsletter that went out every Tuesday at 2pm, and that still happens. And within months, we were at 4000 subscribers and customers. Easy to get, you knew what you were getting, and it became so much work, and I was doing all this as a service, and to network with others too, but it became so much work. We monetize the list. We set up a website six years ago and started charging for job listings. And employers started paying almost immediately, but the community grew all by word of mouth. And today, we have about 80,000 people who come to macslist.org every month through our newsletter or website visitors and social channels.

Scott Anthony Barlow 12:32

That's amazing. So I'm curious then, what went through your mind, maybe is even a better question, as this thing was growing and is starting to take on a lot of extra work? And clearly, this is not your main business at the time, even remotely close, it's not even necessarily a side business at that point. So it sounds like a side project, if you will. And you've got this entirely separate business to run of communications agency so, why did you keep it going?

Mac Prichard 13:08

Well, I've always had side projects. I've always had side projects. I've always been involved in the community, serving on boards, and volunteering for committees. And for years, I read my neighborhood block party at 14 years in a row actually. But to me, the list was just another form of service. When I was doing it on my own, I didn't pay that much attention to the time involved. But when it did get to... by the time we had the weekly newsletter, I was paying somebody about eight hours a week, and that's why we had to monetize it. And I, actually Scott, didn't know if employers would pay for the listings and we had people start buying them right away. And when we asked them why, employers told us that they were saving time, and they were saving money, because they were getting fewer applications from a Mac's List posting, but they were the right applications. And with the big national boards, which are great, you're reaching people in all 50 states and most employers don't have the resources to bring a candidate in from out of state for an interview. And so I certainly don't want to discourage anyone from applying for jobs out of state but the odds are, you know, are stacked against you getting an interview or trip out on the employer's dime. So because they got fewer applications and they were the right applications, employers had fewer resumes to sort through and it made their hiring process a lot easier and it made sense to them to purchase listings with us.

Scott Anthony Barlow 14:59

That is phenomenal. And then... because I've been in that position with a number of different companies, I can completely appreciate that. It is costly to bring somebody in from elsewhere, you're paying for plane tickets, you're paying for hotels, or you have to say, "Hey, can you come and interview? I know you're 3000 miles away, but you're gonna have to put on your own belt", which doesn't go over well, either. So I can absolutely appreciate getting the right targeted candidates. That is very, very cool. So what are some of the side projects that you've had that maybe didn't turn into entirely different companies? I'm curious now.

Mac Prichard 15:40

Well, I have always worked on election campaigns, you know, through the 90s and the odds. So I was on the Oregon finance committee for four Democratic presidential candidates. In the '04 and '08 cycles, I was the chair of the Finance Committee for the state party. I served on my Neighborhood Association Board, I've been on different nonprofit boards in Oregon and in Massachusetts, where I lived in the 1980s, and have also been on citizen advisory committees for the City of Portland. And what I loved about those opportunities was they gave me a chance to work on things that I cared about that maybe they weren't part of my day job. Yeah, whether it was politics, or many of the boards and committees were about transportation and urban planning, which is something I geek out about. And it was... so it not only allowed me to address my interest, but also be of service to the community. And candidly, professionally, it's very valuable to do that kind of service, because it allows you to meet people in new fields or fields that you want to be involved in and show what you can do. And those kinds of relationships can be invaluable when you're either looking for your next job, or you're thinking about your career.

Scott Anthony Barlow 17:10

So let's talk about that for a little bit. Because what I just heard you describe is something that a lot of people could take a look at, and initially think, "Well, why would I want to spend my time doing that?" And what I heard you say is, "Hey, you know, a lot of these were fitting multiple areas. They were interests of yours. They, in some cases, were volunteer projects, but also things that, sort of, ring your bell, if you will, and then connected you to different people at the same time that you may not have otherwise had in terms of connections." But it sounded like there were a lot of different things that were benefits rolled up into one. So I'm curious if you could talk about that. Was that truly the case in all those situations where there were some kinds of multiple benefits? Or were there cases where with some of those side projects, if you will, that there are other reasons?

Mac Prichard 18:12

Well, I think when you volunteer, you should volunteer about things you get excited about and are passionate about. And that really depends on you, where your interests lie. But it gives you a chance to do things that, again, maybe you don't have the opportunity to do in your day job. And life doesn't end when you go home at five o'clock, there are lots of chances to act on your interest and connect with others. And it's not only the interest and the service that matters, I think it's the relationships with people that you get through volunteering, whether it's a board or committee or an association or a campaign, and the relationships can endure for decades. There are many people I know professionally that I've met on political campaigns or nonprofit boards 10, 15, 20 years ago, and if they were at the start of their career, it's remarkable how many of them have moved on to very senior positions. And that's not why I volunteered. I volunteered because I cared about improving traffic safety on the boulevard near my home. But I enjoyed the companionship and the connection with others who share that interest. And I cared about electing a candidate. And people who get involved are usually very capable, have other interests and many of them go on to great things and that can be valuable to you.

Maggie 19:46

I was complacent about my job we're getting by, we're doing fine.

Scott Anthony Barlow 19:53

This is Maggie.

Maggie 19:54

Ended up finding the right thing at the right place at the right time. And it was you guys, and then it was like, you know, finding work you love. And I was like, "Okay, that's me too." And it was like tapping into a friend of mine who had expertise in the area. I always felt like I was a faucet that maybe the faucet hadn't been unstuck, like, it was rusted shut. It happened to her like the WD-40 of my career path, right? Like you kind of unstuck my potential.

Scott Anthony Barlow 20:16

So what kind of help did she find?

Maggie 20:18

Helped me discover for myself what I was passionate about. And then it helped me kind of shape the direction I wanted to head. There are like three things in my life that I have felt absolutely positive, that this was no question the right thing to do, and that was– marrying my husband, having my children, and working with Happen To Your Career. Because I've been able to discover for myself, like, what is it that drives me, and now I'm doing it and it's awesome.

Scott Anthony Barlow 20:42

She also learned what was most important.

Maggie 20:45

The time that I spend away from my family matters. And that is important to me. Once I worked with Happen To Your Career, I got this position. I started out just working on our onboarding and that were part of a vital part of our salesforce. I've never felt more confident in something that I was doing than I do in this role.

Scott Anthony Barlow 21:02

If you want to figure out what's most important to you, and get started in making that a part of your career, here's what you can do, just text HAPPEN to 44222 or you can visit figureitout.co. That's figureitout.co. We'll see you there.

Scott Anthony Barlow 21:24

So let's talk about... let's say that somebody is interested in volunteering. How should they think about that? One of the things I already heard you say is that, "Look, don't volunteer unless it's something that you can get excited about." What else? What else should people know if they are interested in volunteering, and maybe even... I hesitate to call it a tactic because I don't think you should volunteer purely as a tactic, just my personal beliefs, I think that goes against a lot of things that volunteering even implies or insights or even some of the right reasons. But, you know, thinking about it strategically, how can they be more strategic about volunteering? And what else should they consider? Especially as it relates to their career.

Mac Prichard 22:09

That's a great question. Because I think sometimes people, particularly who are right employed, and are in the middle of a job search, they volunteer in the hopes that perhaps, its nonprofit organization will offer them a job. And it happens, but that's not why you should volunteer. I think it's something, again, that it should be something you're interested in and excited about, and it should be because you want to be of service, and because you enjoy the company of people who share your interests. So for professionals, you always should think about getting involved in the association in your industry. And that might mean attending events or lunches or other programs. And it's good, and you should do that. But if you want to take it up to another level, you should think about getting involved in the organization as a volunteer and you don't have to join the board or become an officer. It could be as simple as offering to stamp the registration table at the annual conference. Or maybe you take responsibility for organizing a panel discussion at the luncheon program or one of the breakout sessions at the regional conference. I'm a big believer in short term projects, things that have a beginning, a middle, and an end. Because it allows you to show others quickly what you're capable of, and it gives you satisfaction too, because you can see the results of your work right away. And candidly, if it's not a good fit to volunteer with that organization, it gives you an exit strategy too, it's built in. So the value to you professionally when you're job hunting or you're thinking about your career, volunteering is this, it gives you a chance to show others what you can do. It gives you an opportunity to connect with the leaders and the influencers in your field. And you should always, as when volunteering, give your time and energy with the expectation of receiving nothing in return. And if you start with that mindset, you will be amazed at what you get back in return when you do so without expecting anything.

Scott Anthony Barlow 24:33

That's fantastic. I particularly like what you're talking about in terms of, ideally, short term projects– things that have a beginning, and a middle, and an end– are really really good for all the reasons that you just stated, but I really like that it gives you that sort of up and front tangible benefit, plus gives them the up and front tangible benefit, and you can give it understanding or exit strategy. If it's not a good fit for you, versus, you know, being roped into a perpetual never ending project and you find out that is not a good fit. So I absolutely love that. Here's my question for you, though. We have... and I get questions on a regular basis about volunteering, and some of them are along the lines of, "How do I actually initiate that?" You know, let's say that I'm interested in volunteering with an organization and I've got two or three different organizations that I might be considering, that I'm passionate about either what they produce or their cause, or whatever else it might be. How do I initiate that conversation?

Mac Prichard 25:41

Well, I think you shop around. So if there are three professional associations in your field, go to their events. For example, I happen to be in Portland, Oregon, and I run a public relations company. There are four different professional associations in my field: the Portland Advertising Federation, the Public Relations Society of America, the International Association of Business Communicators, and the American Marketing Association, all four of those national groups have chapters here. And I've been to all of their events. I've enjoyed them all. They're all good organizations, but the one that has the programs and the people that are closest to my field happens to be the Public Relations Society of America. But it could have been some of the other chapters, depending on the leadership and the programs that were being offered at that time. So to your listeners, I would say, you know, again, look at the groups that are active in your field if you want to focus on professional volunteer opportunities, and go to their events and see where you feel most comfortable and where the activities and the leaders are most relevant. And then volunteer for a short term project, like, setting up a launching program. And you'll get a sense of the organization and its culture very quickly. And you can decide whether you want to get involved in that in a more serious way. The reason volunteering can help you with your job hunt and your career, Scott, and we haven't talked about it, but I have run a job board, and I'm very proud of it. But as you know, and I think many of your listeners do, most jobs are never advertised. They're filled by word of mouth. And there are estimates out there that, as many as 80% of all jobs, never make it into a newspaper ad or a job board or any kind of public announcement. So our challenge when we're out there, beating the bushes looking for our next opportunity or thinking about how we want to manage our career is this, "What do we do after we've spent 15 or 20 or 30 minutes looking at the new postings on the job boards that we follow?" Most people don't know what to do next, and they don't know how to find those jobs in the hidden job market. There are three ways to do it. One is volunteering. Another is networking. And the third is informational interviews. And I know we're talking today about volunteering. But when you volunteer, and you connect with the leaders and the influencers in your field, and you build relationships with them, that's going to help you find out about the jobs that are never advertised. Because people, employers hire people they know where people who are recommended to them by people to trust. And it can be the weakest of connections. It could be, you know, you had a pleasant conversation at a lunch at an association or you had an informational interview and you made a good impression sharing your story, and someone thinks of you when a colleague says "Hey, I'm looking for somebody to fill this management job. Do you know any good people?" And they'll say, "Oh, Scott came by my office. He seemed like he was on the board, but you should talk to him." And volunteering helps you get into that pool of people that are thought of for hidden jobs, and so that your name is on their mind. And even if there's a formal application process that's advertised through a job board, they're going to pull your resume out of the pile, because they'll say, "Oh, I remember Scott. He and I were on this committee together. He's sharp. We should bring him in with some others for an interview."

Scott Anthony Barlow 29:27

And here's an example of that, too, because I love what you're talking about. For the wide world of Human Resources, there's one, well, there's a couple, but one main governing agency, not governing agency, but Association. And that's the Society of Human Resource professionals, and human resource management. It's called SHRM. And I used to live in tri-cities, Washington for a period of time, and there was a local SHRM chapter there, and I did exactly what you're talking about, Mac, where I went and volunteered, and specifically, I started volunteering on a short term project. It was putting together this bowling party, it's actually what it was, putting together a bowling party as a fundraiser for a local charity there that the chapter participated in. And by doing that, I ended up not necessarily getting to know or not necessarily putting myself in a position to get hired by the local chapter, because they didn't hire anybody for pay. But I got to meet all different kinds of HR executives throughout all the surrounding cities, because they all came and they were all involved in this. And, you know, I was one of the main people that was organizing the event. So that ended up later leading to all of those types of conversations that you were just mentioning, and said, "Hey, you know, I just met this guy, Scott Barlow, and he seems like an okay guy. Why don't you talk to him?" And then I ended up getting multiple job offers through that, which were just little tiny touch points. So I would, I really, truly believe that what you're talking about after seeing it firsthand and seeing it, second and third hand in a lot of cases too, that it works. But I think you have to go back to what you mentioned at the beginning, you shouldn't do that stuff just as purely a tactic, you have to be excited about it in the first place. So here's a different question for you, though, with some of those hidden jobs that you're talking about, what is a... and I know, you know, we delve into volunteering and everything like that, but what is an informational interview look like from your perspective? Because we've touched on it a little bit, I want to make sure that everybody understands what that is.

Mac Prichard 31:54

Sure. A good informational interview can usually runs 20 to 30 minutes. You can have one of these conversations in 20 minutes, Scott. And the purpose, you really have three goals when you seek someone out for an informational interview. And first, you want to introduce yourself and share your goals and share your story. The second thing is you want to walk into the meeting with some specific ask– a request. And it could be that you're trying to identify opportunities in your field and you want to know which companies or nonprofits might be growing or might be adding staff or maybe there are some objections that you have in your head that you think people will have about your candidacy, you're about to change sectors, you want to move from the nonprofit to the corporate world. And perhaps you have sought this person out because they made that switch and you're looking for advice. Well, how did you do this? What barriers or challenges that you have to overcome? What made your candidacy compelling? And asking specific questions will give you insights into both the market and how to promote your candidacy. And getting a sort of the lay of the land of your field who might be hiring, who's gotten a new grant, or launched a new business line, it might have new revenue, and that might need staffing, helps you identify where the opportunities are. So that's the second thing you want to do in an informational interview– come in with specific asks or requests. The third thing you want to do after you've told your story and shared your goals and made those specific tasks, is ask for recommendations about other people you can connect with in your field. Now maybe you're trying to get into a particular company or public agency and you look at the LinkedIn profile of the person you're meeting, and you see that she is connected to the CEO or the agency director. It's appropriate to ask, "Could you introduce me to, you know, John Smith? Or could I use your name when I reach out and ask for an appointment?" If you do those three things, when you leave the meeting, that is a successful meeting. Obviously, you don't ask for a job. It's about intelligence gathering, introducing yourself and growing your network. Those are the yardsticks of success. And if you do those things, you'll be amazed at the results. You get bonus points if you do two other things in a meeting, like this, Scott. One is, if you close the meeting by asking how you can be of help to them. And that's a very powerful thing to do because it's reinforcing the fact that you have a lot to offer. And believe me, people will do informational interviews to take these meetings, you'll hear that very often so you'll stand out. And the other thing that you can get bonus points for doing is after you land wherever it is you're going, it might be a month later, 3, 6, or 9 months, send that person a card. And obviously, you've already sent them a thank you note within, you know, a day or two of the meeting. But send them a card and say, "Hey, thanks again for your help. I want to stay in touch. Here's my new business card." If you do that, you're gonna make these folks a permanent part of your network. And, you know, obviously, you should also be doing informational interviews, or seeing people yourself and giving back. It's not just a one way street. But, you know, in my experience, Scott, when I came out to Oregon, I fell in love with the idea of moving here in the fall of 1990. There was one big problem, I've never actually been here. I'm sitting in Cambridge, Massachusetts. So eight months later, I had a job at City Hall as communications director for a mayoral candidate and a city councilor. It was a great job, and it was exactly what I wanted, it matched my goals. And I got that job from 2300 miles away. And this is pre-internet. So I did it by phone and snail mail, and I did make a couple trips out here. But I found that job by having dozens, actually, more than 100 conversations, just like I described. And I tell people, then they said, "What? A 100 meetings in eight months? Are you crazy? I could never do that." And here's the deal. Most people during eight months might send out 100 applications, if they’re no long term unemployed, or they're just looking hard. And if they're lucky, maybe they'll hear back from 2% of them, you know, maybe they'll get four or five interviews, and maybe they'll get a job offer. But they never hear back from the 95 organizations that they apply to that didn't offer them in interview. I connected with more than 100 people, I still see those 100 people here in Portland years later, they're part of my community. And we first met when I asked them for help and since then I've had the great opportunity to help many of them. And it's been definitely a two way street. And I'm grateful to have that opportunity. But what is going to be more valuable to you? Because the probably amount of time in setting up those meetings versus sending out those applications is about the same. So would you rather walk away with 100 face to face connections? Or, you know, 100 emails that went off into, and you heard back from maybe 5 or 10?

Scott Anthony Barlow 37:33

Well, I don't think I can answer any other way. But one on that back, you know, what's interesting though, is we went through and we figured out a rough amount of time associated with all the different ways that you can go and get a job. And hands down, the approach that you're talking about when you look at results obtained for the least amount of effort, even though it sounds like a lot of time and everything like that to be able to make contact with 100 people, it is so much more of a higher impact, even just for that job search, let alone your point of, "Hey, that can be valuable for years to come." So I like the way you think, Mac. I like the way you roll. That's fantastic. Now here's what's also interesting to me is the couple of things that you just talked about, it seems like it could be absolutely workable together, they could build on each other, you go and volunteer, you meet some of these people that gives you the initial, you know, reason for contact, initial relationship, and then it's probably a lot easier to be able to ask for and get an informational type interview to be able to link a few of these things together.

Mac Prichard 38:51

It is. And we haven't talked about this. But clearly you have to have a strategy. You just don't call people up. And I'm not suggesting your listeners would willy-nilly. But you're contacting people because you have a goal. You decided you wanted a certain position in a certain kind of industry. And you're reaching out to these people because they work in that field or they know people who do or they have some particular insight. And once you're clear about your goal, building lists of contacts that people you can reach out to is it takes work. But my experience has been, if you have a very clear focused task, you send an email saying, "You know, I want to meet with you to talk about this. I don't need more than 20 to 15 to 30 minutes of your time." And it always helps if you can say, "So and so sent me or just recommended I contact you." My experience has been, people say yes. They will make the time to see you and they take the meeting knowing that you're going to walk in and tell your story, you're going to ask for advice, and you're going to ask for contacts. They're prepared for that. And I'm always surprised when people don't do those things. Because I fully expect to be asked, and I'm standing ready with my database, but many people don't. And I think they don't, because, you know, I learned how to do this by trial and error. But you don't have to do that anymore. There are lots of good books and resources out there. And obviously, we write a lot about the hidden job market course coming up November 1st. But there's lots of content on our blog and book and I know you've got content about this, too. So the bottom line is, job hunting is a skill and you can master it just like you can get good at French or the violin or soccer.

Scott Anthony Barlow 40:52

Mac, this is absolutely fantastic. And I really appreciate you taking the time and making the time and coming on the show. And I actually making the time for us to chat because this is probably our 5th, 3rd, maybe 5th or 6th conversation or so. And as I've gotten to know you, I've just been really, really impressed with you, your company, your team. And so thank you. Thank you very much.

Mac Prichard 41:21

Well, thanks, Scott. And I do have to give a shout out to the Mac's list team. Ben Forstag is our managing director and Jenna Forstrom is our community manager and Anneka Winters helps us with finances, and three of us are on a weekly podcast that I encourage your listeners to check out. It's called "Find Your Dream Job" and we publish it there, Jenna, Ben and I every Wednesday morning.

Scott Anthony Barlow 41:41

Absolutely. Go check it out. I've listened to probably five or six or seven different episodes. It's wonderful stuff. I love how tactical you deliver very actionable content every single time. If you listen to it, I guarantee you'll come away with some things that you can do tomorrow. So yeah. Hey, thank you again. Is there any, well, actually two other questions for you before I let you leave here, Mac. Question number one is, is there anything else that you'd like to share? I know you mentioned you have an upcoming course in November. Anything else that you're excited about that you want to leave on parting advice even? And then the last question is going to be, where can people find out more about you?

Mac Prichard 42:31

We do have the course that you mentioned, Scott. It's called "Hack the Hidden Job Market" it launches on November 1st. If you go to our website, macslist.org/course you can sign up to get updates about the course as well as some free content. We've got a three part free course that's launching in September. And please visit our website. There's a blog there, the pod links to all our podcast episodes. And next year, we're bringing out a national edition of our book called, "Land Your Dream Job." We have a Portland edition of it now which is filled with local advice about looking for work in Portland, Oregon. And we're revising that and bringing out a national edition that will be helpful to people in all 50 states.

Scott Anthony Barlow 43:23

Well, I'm excited to see the national edition. Hey, thank you so very much. I absolutely appreciate it. And it's been an honor to have you on the show.

Mac Prichard 43:33

Thank you, Scott.

Scott Anthony Barlow 43:43

Hey, if you enjoyed that episode, then I think you'll enjoy this even more. Mac and his team over at Mac's List, they've put together this really pretty cool free course. And it's called "How to woo and wow employers online." I think you'll absolutely love this. It's a short free video course on how to use social media to find and get your dream job. So we've made this super easy for you. All you have to do is head on over to happentoyourcareer.com/149. That's happentoyourcareer.com/149. And then you'll find right on there, on that page, in the blog post. Head on over there right now.

Scott Anthony Barlow 44:35

Hey, we've got so much more coming for you next week on Happen To Your Career. I want you to take a listen. Because next week we dive deep into strengths. Now, we've covered strengths a lot on this podcast, right? If you go back and you look at other episodes and listen to other episodes, I guess you're probably not gonna look too much, but hey, look at it for a second and then take a listen, you're gonna hear a whole bunch more, but we have gone way overboard and we've established this massive resource, and we've done a podcast on it as well. So we'll tell you all about that and more for how to really use your strengths to actually get you hired. Because I think at the end of the day, we all want to get hired for, we all want to be able to do work that allows us to be actually authentically us and do the things that we are great at and add value to the world, and the way we add value to the world. So take a listen to what's coming up next week on Happen To Your Career.

Scott Anthony Barlow 45:42

Yeah, I think you've got to look at the patterns of things that you've written down and think about how they fit together, then you get to think about the jobs and opportunities you're entertaining as possible career choices. So what happens after that is you end up holding these opportunities up next to your findings, and then it starts to get very clear the ones that should match the type of lifestyle, career that you want to have. And you know, if one doesn't match the one that you'll want your life to be like, get rid of it. No big deal. Congrats, you just saved yourself countless hours and headaches and frustration. This is the time to weed out those opportunities that don't match your criteria.

Scott Anthony Barlow 46:17

Hey, I can't wait to see you next week here at Happen To Your Career. We'll have another amazing episode for you. And I also want to ask for you to take about 30 seconds and help us change the entire world. Because when we can get more people to listen to this show, we can help more people get to work that they absolutely love and authentically fits them. And then guess what? Well, once we get a lot of those people moving in the right direction, then companies start to change what their expectations are of work too, and start making it so much more human centered. Now, an easy way to do that, a really easy way to do that, is head on over to iTunes or Stitcher and leave us a rating and review. Seriously. Because that helps other people find it. When you take the time to hit the subscribe button, when you take the time to write us a short rating and review and, you know, we're looking for an honest review. But when you do that, you might also hear yourself here on Happen To Your Career. Now I want to share one with you, this is a five star review from Stephanie. And she says, "Thank you both for being the listening ears that I needed and putting things in perspective. I'm glad I came across your podcast and was able to get out exactly what I needed. And I'll never be able to share fully how much Lisa and Scott have helped me. I know it may feel like there's not much done, because I've just barely started. However, between coming across the audio course, a few emails between Scott, and lastly, a conversation with Lisa, I feel like I have all the tools that I need. Thank you. Thank you. Thank you. I've no doubt of the genuine work and what you're doing is great for every single person that you reach out to. Thank you. Thank you. Thank you." Thank you, Stephanie. Really appreciate you taking the time to leave the review. And thanks for helping get the word out to all kinds of other people. We really, really appreciate that. Hey, I can't wait to see you next week. We'll be back. And until then, go out there Happen To Your Career. All right. Adios. I'm out.

Ready for Career Happiness?

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How to Accelerate Your Career with Bozi Dar (Revisited!)

Are you tired of watching your colleagues get promoted?

Do you feel like you’ve been constantly looked over for that next pay raise?

Are you starting to feel like everyone around you is doing better than you in their career?

If you’re ready to advance your career and find out how to get promoted, we’ve got a solution for you. A six-step formula created by Bozi Dar that will help you accelerate your career.

ABOUT BOZI DAR

Bozi Dar is a career adviser and the author of the #1 bestselling book, ‘Promoted: The Proven Career Acceleration Formula to Reach the Top’. He created the Career Acceleration Formula after having struggled for years to advance his own career.

The six-step formula helped him get six job promotions in six years which led him to increase his salary 15 times. Bozi continues his “mission to liberate you from the crappy, rehashed career advice from the so-called “career gurus” and introduce you to career strategies that will get you 5x results in 1/2 the time (what I call the ’10x effect’)” at Career10x.com.

Today, we revisit Bozi’s episode where he shares his step-wise process for identifying, landing, and succeeding in the job and career path that fits you!

WHAT YOU WILL LEARN
  • The 4 “invisible forces” impacting your career and why they aren’t helping you.
  • Find out about the “10% club”, the 10% of employees at any given company that are steadily advancing in their roles, and learn how you can become a member!
  • And learn Bozi’s signature 6-step formula for accelerating your career!

If you’re finding yourself in a similar situation and need the extra push to get that promotion, check out Bozi’s FREE online training, “3 SECRETS TO ACCELERATING YOUR CAREER WITHOUT WORKING HARDER OR PLAYING OFFICE POLITICS.”

The FREE course takes place THIS THURSDAY, Oct. 20th at 5 PM Pacific (8 PM Eastern).

Sign me up to find out the 3 SECRETS TO ACCELERATE MY CAREER!

RELEVANT LINKS AND RESOURCES

Career10x.com

Get Bozi’s training for HTYC’ers here!

Check out these recommended books by Bozi: Give and Take: Why Helping Others Drives Our Success and The Go-Giver: A Little Story About a Powerful Business Idea

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Email:  Scott@happentoyourcareer.com

Twitter: @htycbiz and @scottabarlow 

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Follow the Breadcrumbs to Your Dream Career with Lisa Lewis

WHAT IS THE REAL GOAL OF HAVING A CAREER ANYWAY?

It’s a topic of conversation that comes up time and time again: SUCCESS.

It should be noted that the definition of success is subjective.

There are some people that are perfectly content on that “traditional” path of success, from getting a degree to landing a job that pays for a fairly decent lifestyle. They get promoted and continue working, perfectly content with their progress.

Or maybe they don’t even get that promotion, yet are still perfectly content with the life and career path they’ve chosen.

Then, there are those people that start to lose interest in their work and even with a promotion (and raise!), they still can’t help but feel like their career has turned into a J-O-B.

It’s become a chore to get out of bed to go and “work” at a place that previously held so much promise, but now holds only daydreams for something better.

What’s better? It could be anything, anywhere…anywhere but where they’re at right now.

If this sounds familiar, don’t sweat it just yet.  There is a light at the end of that dark tunnel that you’ve gone down.

THE PROBLEM ISN’T YOU.

From the day that you started your career, you have continued to learn and grow. You’ve evolved in your role at the organization. The problem is the organization hasn’t shifted the same way you have- the work that you have been doing is no longer aligned with the person you’ve become as you’ve grown in your career.

As you pick up new skills and add more years of experience under your belt, you learn more about what you love about your job and what you could really do without. You begin to look for more work that aligns with what you value.

These little micro-pivots in what you look for in the work that you do help you along your career journey. These shifts in your values shouldn’t be looked at in a negative light. These little shifts bring you incrementally closer to your career goals.

LOOK AT IT AS AN INVITATION TO A BIGGER PATH TO GET TO YOUR NORTH STAR.

If you’re wondering how you’re going to get out of your situation when you’re not even sure what to do next, take it from Lisa and trust that “leaning towards happiness, leaning towards places where you’re already finding flow and satisfaction […] is going to be the best way to start to uncover what direction you’re growing in and what can feel really good for that next step.”

You owe it to yourself to leave your career pain for your career freedom.

If you need help to follow your breadcrumbs to your dream career, visit our career coaching page. Connect with Lisa and she’d be more than happy to help!

ABOUT LISA LEWIS

Lisa Lewis, the new HTYC Career Guru, started her career in digital marketing and contemplated going back to school to get into psychology and counseling before finally following her own career breadcrumbs and doing what came naturally to her, which is career coaching.

Here at HTYC, Lisa is involved in all things career change- from her role in the Figure Out What Fits: Career Change Bootcamp, to resume critiques and mock interviews, and also to helping people put all the pieces of their career change puzzle together through one-on-one career coaching. She specializes not only in honing in on your strengths, but also in positioning those strengths for potential employers.

If you want to learn more about our career coaching and other services, head on over to our career coaching page.

EPISODE LINKS AND RESOURCES

Send Lisa a welcome email at lisa@happentoyourcareer.com

Connect with Lisa on LinkedIn!

Take Your Message to the Next Level with Cliff Ravenscraft

Have you ever wondered how to start a podcast or if you could do it on your own?

The answer is: Yes. Absolutely.

Whether you want to start your own podcast as a hobby or if you want to make the switch to start your own business, it is possible to get your own podcast going even if you have no experience.

So, if you’re looking for some guidance to start your own podcast, you’re in luck! We’ve got the Podcast Answer Man himself, Cliff Ravenscraft, as our guest.

Listen in as Cliff not only shares his experience on how he got to where he is now in the podcasting world, but he also shares some tips on how to start your own podcast (with very minimal equipment required)!

Cliff Ravenscraft has built his podcasting business from the ground up and is proof that making a big career change is possible. He is “a firm believer that if you Pursue Your Passion, The Money Will Follow!”

He’s on top of the podcast game and has shared a step-by-step process to create a podcast for those of you looking to start your own podcast. Check it out below!

FIRST THING’S FIRST – GET STARTED! HOW TO START A PODCAST:

STEP 1- Head to your nearest electronics store or hit amazon.com for a microphone

(Recommendation: Check out the audio-technica ATR2100)

STEP 2-Download the software,  Audacity® – Audacity® is free, open source, cross-platform audio software for multi-track recording and editing

STEP 3- Plug in your new microphone & hit the record button

STEP 4- Start talking. Share your heart and your message to the world.

STEP 5- Save your audio file as an mp3 file when you’re done recording
– If you’re using Audacity, you’re going to need to download the LAME encoder (you can find more information about the download here)

  • Once you download the LAME encoder, update your preferences in Audacity to create mp3 files by opening Audacity’s preferences

Click on the “Locate” button

  • Click on the “Browse” button, and locate your LAME encoder library

(Some people may choose to record their podcast through Apple’s Garage Band application, but end up saving their file as an m4 or A-file, but the universal platform for these files is an mp3 file)

STEP 6- Setup a RSS feed – hardest step of the process!

  • Take that file and paste it into WordPress (or whichever RSS feed platform works for you) for publication by creating a new post and filling in the title of your podcast episode, episode description, and check the box “Post Libsyn Episode” to publish through Libsyn
  • Upload your episode to the post
  • Fill in the necessary information just as you did on Libsyn and publish your episode

STEP 7- Take that RSS feed from your WordPress (or whichever RSS feed platform you chose) to iTunes Connect and sign in with your Apple ID

STEP 8- Enter your RSS feed URL and click “Validate”

STEP 9- Review your work, fix any errors , and click “Validate” again

STEP 10- Last preview and click “Submit Podcast” (It may take 2 days to get approved after you submit your podcast for review)

BOOM! Congratulations! You now have a LIVE podcast in iTunes!

SIMPLE, BUT NOT EASY.

The real difficult part is actually coming up with what to say because you have to think about:

  • How do you want to say it?
  • How to communicate it?
  • How do you get better at communicating it?
  • How to do you say it without saying “um” a million times?

But even if you do say “um” a million times, starting your podcast now will allow you to practice and allow you to get better (without saying “um” so many times!).

SHARE AND GIVE YOUR MESSAGE AWAY TO PEOPLE.

So, ask yourself, are you discontent with your day job and have been dreaming of starting your own podcast? Maybe you’re inspired by it to make a change?

Bottom line: If you’re looking to start a podcast for a profit (or hobby), start any new business venture, or if you’re ready for a career change, GET STARTED NOW.

ABOUT CLIFF RAVENSCRAFT

Cliff Ravenscraft has successfully made the jump from an insurance agent with a hobby producing a podcast about his favorite TV show to a full-time podcast producer and a Podcasting and New Media consultant/coach. He has produced more than 2,800 individual episodes of more than 20 different shows.

Cliff continues to help people take their message and their life to the next level by creating content that is entertaining, educational, encouraging, & inspirational and bringing them closer to who they are meant to be.

RELEVANT LINKS AND RESOURCES

HTYC RESOURCES
HTYC How-To Guide: How-to Create a WordPress Website for an Online Business or Blog
HTYC Episode 100: The 100th Episode!
 

Tune into Cliff’s podcast, Podcast Answer Man

Follow Cliff on Twitter: @cliffeotc.

Check out Cliff on youtube.

Follow Cliff on Facebook.

GET IN TOUCH WITH US!

Email:  Scott@happentoyourcareer.com

Twitter: @htycbiz and @scottabarlow 

Follow us on Facebook

Come join us over on Facebook in our Work You Love OneStop group!

LOVE THE SHOW? SUBSCRIBE TO THE HAPPEN TO YOUR CAREER PODCAST:

iTunes

Stitcher

RSS

LEAVE US A REVIEW AND HELP US TO REACH MORE FOLKS JUST LIKE YOU AND HELP THEM “HAPPEN” TO THEIR CAREERS!
 WANT HELP FINDING THE WORK THAT FITS YOU?

Let’s get you started on your way to becoming great! Take those small first steps and check out our free 8-day course to “Figure Out What Fits.”

For helping finding YOUR signature strengths, enroll in our FREE 8-day video course at figureitout.co!

Making It Happen: Three Years & Counting! A Special Anniversary Q & A with Scott & Mark

THREE YEARS! YEAH!

Thank you all for continuing to tune in! Without you, these three years wouldn’t have flown by so quickly!

If you’ve been here from the beginning (THANK YOU again for your support!), or if you’ve just recently joined us (THANK YOU again and welcome to the HTYC community!), I hope that we’ve been helpful to your career journey so far and I continue to encourage you to take the bull by the horns and make your dream career a reality.

Today, my good friend and one of HTYC’s biggest supporters (from DAY ONE!), Mark Sieverkropp, is here to help me shed some light on some of the questions that you have sent in over the years.

If you’ve tried to convince yourself that:

“There’s no way that I can make money doing what I’m passionate about…”

or

“There’s no way that I can find my dream career…a career that exists on my own terms…”

or

“There’s no way that I can build my own business on what i really want to do because I don’t have any experience…”

I’m here to tell you that it is possible. If I can do it, YOU can do it, too.

It can happen. You can make a living by doing what you’re passionate about. If you’re not sure about what that is yet, don’t worry. You will figure it out.

The best part is that you don’t have to have it ALL figured out right away.

Design Your Life on Your Own Terms

In order to design the life and career that you want, you are going to need to evaluate where you want to go by looking at all the other aspects in your life: family, hobbies, work-life balance needs, etc.

If you say that you want a job that is flexible, challenging, and allows you an opportunity to make a difference, you need to define what you think is flexible, challenging, and what making a difference means to you. Ask yourself the hard questions and be honest in your answers.

Embrace the thought process that will get you where you want to go. Have fun in discovering what it is that you like doing, what you don’t like doing, and what will make work interesting for you.

Once you’ve gained some clarity in what you’re looking for in your career, you can now figure out the best way to actually get there.

It’s a progression, a career journey.

Dig Away At It

Once you define what you want out of your career and are clear on the answers to those hard questions, then you can dig away at forging that path to where you’ve decided to go, but don’t rush the process.

The key is starting the movement. Don’t just sit there and daydream about it or doubt yourself. Take action, do things one day at a time to move yourself closer to what you want, whether it is starting your own business or changing careers.

Taking action NOW in the direction that you want to go, is the second biggest step to achieving your career goals.

If you find yourself running into a roadblock along the way, don’t panic. Let it sit for a bit. Then, get back to it. Develop new skills that will help you get there and keep the ball rolling.

Connect the Dots

Once you’re in a groove, you’re going to be able to look back on how far you’ve come and notice your own patterns.

These connections will allow you to continue to work through your process with more clarity to get down to what you enjoy and where your strengths lie.

I think it’s interesting how our career paths meander back and forth, and the things just kind of fall into place.

 Mark Sieverkropp
Enjoy Your Career Journey

Remember to have the patience in your own process. Take advantage of your resources. Continue to evaluate and re-evaluate your progress.

When you do that, you can ask yourself, “Does my current path get me closer to what I want or does it bring me further away?”

As one of our listeners, Kelly, mentioned, “While the road will be long; I have a lot to learn. I am for the first time (maybe ever) excited about the prospect of my career and confident that I have the resources available to make it happen.”

With time, you WILL make it happen.

Just think, that once you get to that place, you’ll be able to look back and realize that it didn’t take nearly as long as you thought it would.

Whether you’re here for help in your job search, or need guidance on your career change, or if you’re looking to find some tips on how to go about starting your own business, HTYC can help with all of that!

We’re here as a resource to get you started on your path to a new career, offer you career coaching, or even mentor you in getting your business up and running.

Click below and join our upcoming live workshop on October 2nd or October 3rd and let us help you reach your goals!

RELEVANT LINKS AND RESOURCES

Check out what Mark’s been working on at www.backyardsoccercoach.com

Drop Mark an email at: mark@happentoyourcareer.com

EPISODES MENTIONED ON THE SHOW

Episode 021 Work Happy! with Jo Casey 
Episode 109 The Easy Stuff is the Gold with David Ralph

GET IN TOUCH WITH US!

Email:  Scott@happentoyourcareer.com

Twitter: @htycbiz and @scottabarlow 

Follow us on Facebook

Come join us over on Facebook in our Work You Love OneStop group!

LOVE THE SHOW? SUBSCRIBE TO THE HAPPEN TO YOUR CAREER PODCAST:

iTunes

Stitcher

RSS

LEAVE US A REVIEW AND HELP US TO REACH MORE FOLKS JUST LIKE YOU AND HELP THEM “HAPPEN” TO THEIR CAREERS!
 WANT HELP FINDING THE WORK THAT FITS YOU?

It IS possible! Let us help you make it happen for you! Check out our FREE 8-day course to “Figure Out What you Really Want for Your Career!”

For helping finding YOUR signature strengths, enroll in our FREE 8-day video course at figureitout.co!